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Course Criteria
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3.00 Credits
This course provides a review of principles, practices and procedures in the organization, administration and supervision of travel, tourism and commercial recreation services. Emphasis is upon the technical, legal, financial, programmatic and marketing aspects of managing various types of travel, tourism and commercial recreation industries. Prerequisite: BUSI 390 Introduction to Tourism Management
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3.00 Credits
This course is a survey of business concepts and information basic to the international tourism industry. It includes familiarization with the current status and ability to do research on: travel health, safety and security; diplomatic institutions; travel documents, immigration and customs; cultural aspects of international tourism; financial, legal and economic trends; and destination marketing.
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3.00 Credits
This course provides an analysis of the specialized methods and techniques utilized in the marketing of travel and tourism services. Focus is given to the nature of marketing in a service industry, with emphasis on experiences desired by visitors. Topics covered include tourism marketing plans, market segmentation, positioning and distribution of services, advertising and sales techniques, special events, resource protection and interpretation. Prerequisite: BUSI 390 Introduction to Tourism Management
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3.00 Credits
A major function of the travel and tourism industry is the movement of visitors to a destination, within such tourist areas, and the return home. This course reviews the planning, scheduling and operation of group tour programs. It includes basic management functions and leadership techniques in working with various types of visitors. Prerequisite: BUSI 390 Introduction to Tourism Management
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3.00 Credits
The conceptual and physical planning, design, development and operation of the major types of travel, tourism and commercial recreation physical attractions are examined in this course. Emphasis is given to proper planning and design considerations, the construction process and annual maintenance operations. Types of attractions covered include natural resources and park areas, golf courses, resorts, hotels/motels, marinas, recreation facilities, coastal beaches, winter alpine and Nordic ski areas, amusement and theme parks, and historic and cultural attractions. Prerequisite: BUSI 390 Introduction to Tourism Management
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3.00 Credits
This course provides an introduction to the accommodations industry including history, organizational structures, departmental functions and operations, terminology, marketing, resources, trends, technology and management career paths.
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3.00 Credits
This course provides an overview of the casino and gaming industry including: traditional land-based casinos, riverboats, limited stakes casinos; Indian gaming, cruise ship casinos; casino boats; race and sports book; lottery; historical perspective; common terms; legal, social and economic impacts; regulation and control; and future industry trends.
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3.00 Credits
This course surveys the cruise industry management including: cruise lines, ships, history of cruising; human resources practices; marketing; design; terminology and future trends.
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3.00 Credits
This course examines common presentday computer applications in business and accounting. Emphasis is on the design and key components of computer applications, interrelationships among computer applications, and the use of computer-generated data by management. Prerequisite: BUSI 252 Principles of Accounting II; CS 214 Business Applications on the Microcomputer I
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3.00 Credits
This course offers a study of policy formulations in the business enterprise. The impact of outside forces on business policy is studied. Modern management practices are studied and surveyed. The case study method is used. Prerequisite: BUSI 371 Managerial Finance; Business Seniors only.
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