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Course Criteria
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3.00 Credits
An analysis of personnel policies related to human resources management. Emphasis on acquisition of competent employees, training and development, organizational renewal, appraising performance, compensation, benefits and services, safety, creating job satisfaction, increasing employee productivity, and managing global human resources.
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3.00 Credits
A study of individual and group behavior and organizational processes within the total organization. Major topics covered include: learning, perception, attitudes, job satisfaction, personalities, stress, motivation, group formation and processes, leadership, communication, conflict, and organizational change and development.
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3.00 Credits
An introduction to the nature of small businesses. Major topics covered include: the impact of small business on the overall economy, entrepreneurial alternatives/start-up plans, small business marketing, practices used in the operation of a small business, and social, legal, and ethical issues in small businesses.
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3.00 Credits
This course covers the topics necessary to achieve quality project management. Topics include project integration, scope, time, cost, quality and HR management along with risk and procurement
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1.00 - 3.00 Credits
No course description available.
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3.00 Credits
A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.
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3.00 Credits
A study of the business activity of selling goods or services to the final consumer; basic retailing and e-tailing practices and procedures, managing the buying, pricing, promotion, layout, security, and location of the retail organization.
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3.00 Credits
A study of the promotional mix: advertising, publicity, sales promotion, personal selling and public relations. The major emphasis is on advertising topics.
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3.00 Credits
A study of selling and sales management, persuasion, prospecting, approach, presentation, closing, legal and ethical problems in selling; direct marketing, industrial selling, and telemarketing. Includes actual sales demonstrations and projects in selling and sales management.
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3.00 Credits
A study of the buying habits and preferences of consumers, models for explaining and predicting consumer and marketing behavior, consumer movements and attitudes with implications for marketing management policies and the business economy. Psychology and/or sociology are recommended before taking this course.
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