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CART 2160-4160,2260-4260,2360-4360: Internship in Communication Arts
6.00 Credits
Kentucky Wesleyan College
(1-3 hours). An opportunity to gain hands-on practical experience. Students may either work at a campus outlet WKWC-FM, theatre, the student newspaper, the student yearbook or be placed in a professional situation located in the community. The course allows students to apply theories and techniques learned in the classroom to solve problems in the modern work environment. May be repeated for up to a total of 6 credits.
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CART 2303: Introduction to Advertising
3.00 Credits
Kentucky Wesleyan College
Survey of all forms of advertising: magazine, newspaper, radio, television, outdoor, point-of-purchase, etc. The development and societal implications of advertising are also explored. Consideration is given to campaign development, audience research and the structure of the advertising industry.
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CART 2303 - Introduction to Advertising
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CART 2304: Introduction to Public Relations
3.00 Credits
Kentucky Wesleyan College
Introductory survey of public relations, publicity and organizational communications. The course provides an overview of public relations as practiced in print and broadcast media, corporate image development and personnel relations.
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CART 2307: Audio Production
3.00 Credits
Kentucky Wesleyan College
Basic theory and techniques of audio production, including audio board operation, sound mixing, editing, dubbing, creative techniques and equipment utilization. This course also includes an overview of station operations and FCC regulations.
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CART 2308: Video Production
3.00 Credits
Kentucky Wesleyan College
Basic theory and techniques of television production, including camera operation, direction, field production, editing and creative techniques.
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CART 2308 - Video Production
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CART 3300: Communications Theory
3.00 Credits
Kentucky Wesleyan College
An in-depth study of the functions and process of communications. The course provides students with a working knowledge of the theories that reflect the diversity of the discipline.
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CART 3300 - Communications Theory
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CART 3310: Campaigns and Problems
3.00 Credits
Kentucky Wesleyan College
This course is designed to give students practical experience in the planning and implementation of advertising and public relations campaigns. This course also studies special problems that face advertising and public relations practitioners. Prerequisite: CART 2304.
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CART 3311: Organization Communications
3.00 Credits
Kentucky Wesleyan College
Case-study format focusing upon analysis of dyadic, small-group and large-groups communications within corporate organizations and public institutions.
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CART 3312: Media Management
3.00 Credits
Kentucky Wesleyan College
An overview of the role of a mass media manager. Areas of study include radio and television programming and promotions, stations operations, personnel management, broadcast sales, cable television operations and specific broadcast regulations. Prerequisite: CART 1300 or consent of instructor. Offered during the spring semester of even-numbered years.
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CART 3313: Desktop Publishing/Graphic Design
3.00 Credits
Kentucky Wesleyan College
A practical, hands-on approach to using desktop publishing and computer graphics for the development of materials in advertising and public relations. This course provides the knowledge necessary to produce professional advertisement, articles, scripts and news releases.
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