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Course Criteria
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3.00 Credits
This is a class in argumentation and persuasion. Emphasis is placed on the rhetoric of the sentence, rhetorical analysis, identification of audience and audience response, and the construction of persuasive arguments. Spring alternate years.
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3.00 Credits
This course provides instruction in small group communication, theory and techniques. Topics to be covered include: the small group as system, group development, nonverbal communication, conflict resolution, problem solving, leadership. Every fall.
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3.00 Credits
Interpersonal communication is the basis for human relationships. In this class the student will study communication principles that affect interpersonal situations. Topics include self-concept, verbal and nonverbal communication, listening, conflict resolution Every spring.
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3.00 Credits
This course introduces students to the multiple and conflicting explanations of the process of human communication. Theories to be examined include structural and functional theories, cognitive and behavioral theories, interactional and conventional theories, and interpretive and critical theories Every fall.
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3.00 Credits
This course provides instruction in writing copy for advertising, public relations, corporate communication, television news writing, radio news writing, print news writing, and editing. This course counts as an advanced writing course. Fall alternate years.
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3.00 Credits
This class provides a foundation in visual communication. Students learn about the process of human visual perception, the use of light, human responses to visual presentations, the technological components of visual communication, cultural influences to determine the forms and responses of visual messages, and the ethical implications of visual communication. As required.
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3.00 Credits
This is a fundamental course in advertising. Students examine the history of advertising, the organizational structure of agencies, advertising strategy, advertising budgets, legal and ethical issues of advertising. Students complete and execute an advertising campaign plan. Spring alternate years.
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3.00 Credits
This is a fundamental course in public relations. Students examine the history of public relations, and legal and ethical issues related to public relations. Students plan and execute a public relations campaign. Fall alternate years.
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3.00 Credits
This course prepares the students for the demands of technical reading and writing called for by today's technological environment. The student will demonstrate technical literacy and write a variety of technical pieces such as instructions, feasibility reports, specifications, user manuals, internal and external proposals, requests for proposals, query letters, and memos. The use of electronic communication, the ethics of technical communication, and the use of graphics in technical communication will also be covered. (Prerequisite: Eng. 101.) This course counts as an advanced writing course. Fall alternate years.
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3.00 Credits
This class is an introduction to the theory and practice of graphic communication. Students will be introduced to the history and practices of graphic communication, then begin to learn a range of production techniques, computer software and hardware skills. Students will develop a portfolio of work to demonstrate their learning. Fall.
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