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Course Criteria
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3.00 Credits
(3 Hrs) Social, economic, legal, global and other environmental aspects of marketing. Impact of microeconomic theory on an organization's product or service offerings. Special emphasis on the changing environment and its effect on marketing strategy and marketing variables; product, price, channels of distribution and promotion necessary when developing a marketing plan. Fall, Spring
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3.00 Credits
(3 Hrs) Concepts and research findings from the behavioral and social sciences in the solution of marketing problems; consumer affect, cognition and decision making. Fall, odd years Prerequisite: BUS 281
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3.00 Credits
(3 Hrs) An introduction to international business theory and practice. Fundamental concepts and issues in the marketing, management and financing of international business and commerce. Fall, Spring Recommended Background: Sophomore standing
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3.00 Credits
(3 Hrs) Explores complex topics such as language and communication, cultural and pragmatic disparities of background, and other issues vital to success in international business ventures; negotiating; selection and training of expatriates, compensation, and repatriation issues in international management. Spring, odd years Prerequisite: BUS 307
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3.00 Credits
(3 Hrs) The four elements of the promotional mix-advertising, sales promotion, personal selling, and public relations. Development and formal planning of promotional campaigns, including advertising campaigns, public relations efforts, personal selling efforts, and other various media campaigns. Social responsibility, ethics and regulation. Fall, even years Prerequisite: BUS 281
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3.00 Credits
(3 Hrs) Evolution, role and structure of unions in private and public sectors; organizational elections and certification procedures; theory and practice of collective bargaining; issues in collective bargaining; the labor agreement; grievance handling; strikes and their legality; settlement of industrial disputes; unions in the international arena. Fall, odd years
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3.00 Credits
(3 Hrs) In-depth coverage of new product development; management of existing products and product lines; pricing decisions; impacts on product development and pricing strategies; international product development, management, and pricing issues. Emphasis on strategic decision making in changing environments. Spring, even years Prerequisites: BUS 281; ECON 208
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3.00 Credits
(3 Hrs) Overview of electronic commerce, infrastructure issues, ISPs, e-commerce marketing (including web page design), Internet-based commerce transactions (services and physical goods), payment mechanisms/financial services, critical success factors for e-commerce, and the future of e-commerce. Fall, even years Prerequisite: BUS 281
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3.00 Credits
(3 Hrs) Overview of the theories used by financial managers in organizations with the objective of maximizing its value. Topics include working capital management, valuation theory, security investment analysis, capital budgeting, cost-of-funds estimation, capital structure analysis, dividend policy. Fall, Spring Prerequisites: ACCT 112; ECON 207
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3.00 Credits
(3 Hrs) Descriptive statistics; elements of probability; sampling and sampling distributions; estimation; testing of hypotheses and inferences; correlation and regression analysis. Fall, Spring Prerequisite: MATH 122
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