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Course Criteria
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3.00 Credits
Introduction to basic marketing principles from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing's role in society.
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3.00 Credits
Consumer behavior studied from socio-economic, psychological, and cultural perspectives as it relates to marketing management. Prerequisite: Marketing 325.
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3.00 Credits
Provides an examination of e-commerce business models, issues involved in developing and maintaining a Web site, issues involved in generating traffic and repeat traffic, how Web sites create value for a firm's constituencies, and how e-commerce fits in with the overall marketing effort of a firm. Prerequisite: Marketing 325.
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3.00 Credits
Studies the responsibilities, activities, and psychology of a sales representative with a focus on long-term relationship building. Successful selling practices are introduced including prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing. Prerequisite: Marketing 325.
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3.00 Credits
Provides an examination of all elements of the marketing promotion mix - advertising, sales promotions, pointof- purchase communication, direct marketing communication, public relations and sponsorship marketing, and personal selling. Overview of market segmentation, appeals, budgets, evaluation, and management of the promotion mix. Prerequisite: Marketing 325.
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3.00 Credits
Covers topics not included in other courses. Gives greater depth in certain areas and explores current marketing topics. Topic varies each offering. Prerequisite: Marketing 325. Offered periodically.
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1.00 - 3.00 Credits
Independent research in marketing conducted under faculty supervision. Prerequisite: Permission of the instructor.
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3.00 Credits
Examines the impact of culture, economics, and legal and regulatory influences on marketing strategy in more than one nation. Prerequisite: Marketing 325.
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3.00 Credits
Covers topics not included in other courses, gives greater depth in certain areas, and explores current marketing topics. Topic varies each offering. Prerequisite: Marketing 325. Offered periodically.
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3.00 Credits
Introduces applications, methods, techniques, and functions of market research and information systems. Prerequisite: Marketing 325.
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