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MKT 325: Principles of Marketing
3.00 Credits
University of Evansville
Introduction to basic marketing principles from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing's role in society.
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MKT 330: Consumer Behavior
3.00 Credits
University of Evansville
Consumer behavior studied from socio-economic, psychological, and cultural perspectives as it relates to marketing management. Prerequisite: Marketing 325.
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MKT 330 - Consumer Behavior
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MKT 370: E-Marketing
3.00 Credits
University of Evansville
Provides an examination of e-commerce business models, issues involved in developing and maintaining a Web site, issues involved in generating traffic and repeat traffic, how Web sites create value for a firm's constituencies, and how e-commerce fits in with the overall marketing effort of a firm. Prerequisite: Marketing 325.
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MKT 373: Personal Selling
3.00 Credits
University of Evansville
Studies the responsibilities, activities, and psychology of a sales representative with a focus on long-term relationship building. Successful selling practices are introduced including prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing. Prerequisite: Marketing 325.
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MKT 374: Integrated Marketing Communication
3.00 Credits
University of Evansville
Provides an examination of all elements of the marketing promotion mix - advertising, sales promotions, pointof- purchase communication, direct marketing communication, public relations and sponsorship marketing, and personal selling. Overview of market segmentation, appeals, budgets, evaluation, and management of the promotion mix. Prerequisite: Marketing 325.
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MKT 374 - Integrated Marketing Communication
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MKT 380: Special Topics in Marketing
3.00 Credits
University of Evansville
Covers topics not included in other courses. Gives greater depth in certain areas and explores current marketing topics. Topic varies each offering. Prerequisite: Marketing 325. Offered periodically.
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MKT 395: Independent Study
1.00 - 3.00 Credits
University of Evansville
Independent research in marketing conducted under faculty supervision. Prerequisite: Permission of the instructor.
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MKT 395 - Independent Study
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MKT 477: International Marketing
3.00 Credits
University of Evansville
Examines the impact of culture, economics, and legal and regulatory influences on marketing strategy in more than one nation. Prerequisite: Marketing 325.
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MKT 477 - International Marketing
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MKT 480: Special Topics in Marketing
3.00 Credits
University of Evansville
Covers topics not included in other courses, gives greater depth in certain areas, and explores current marketing topics. Topic varies each offering. Prerequisite: Marketing 325. Offered periodically.
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MKT 480 - Special Topics in Marketing
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MKT 490: Marketing Research
3.00 Credits
University of Evansville
Introduces applications, methods, techniques, and functions of market research and information systems. Prerequisite: Marketing 325.
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MKT 490 - Marketing Research
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