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Course Criteria
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3.00 Credits
Basic news gathering, writing, reporting, and editing skills relevant to journalism and mass communication. Examines the news selection process and focuses on the principles of news writing and reporting, construction of the news story to include lead writing, Associated Press style and ethical and legal issues. Emphasis on interviewing and research skills. Prerequisite: Communication 130 or permission of instructor. Fall, spring.
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3.00 Credits
Introduces basic concepts of Web site development. Utilizes HTML and appropriate text and graphics software applications to build Web sites. Includes overview of basic design, writing, and information architecture principles that apply to Web site development. Prerequisite: Communication 130 or permission of instructor. Same as Information Technology 251. Fall, spring.
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3.00 Credits
Advanced techniques in message creation, emphasis on advertising campaign development and presentation. Covers product and audience research, creative strategy statements, idea generation techniques, computerassisted layouts, preparation of a professional portfolio, and job hunting strategies. Prerequisite: Communication 211. Fall, spring.
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3.00 Credits
Examines prevailing creative philosophies of advertising agencies. Emphasis on how philosophy dictates copywriters adapt their talents to be a productive successful members of agency teams. Prerequisite: Communication 211, 312.
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3.00 Credits
Includes the historical evolution of public relations with in-depth instruction on the concepts of public opinion, audience analysis, and persuasion. Professional, ethical, and legal responsibilities of public relations examined. Emphasis on use of communication strategies to achieve organizational goals and objectives. Covers applications of public relations in a global environment. Prerequisite: Communication 221. Fall, spring.
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3.00 Credits
In-depth instruction and critiques of student's journalistic work done with different reporting methodologies including interviewing, official records, direct and participant observation, and survey research. Emphasis on how to cover speeches and meetings and report on local government. Prerequisite: Communication 231.
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3.00 Credits
Overview of the skills and uses of editing. Emphasizes the practice of copyediting and headline-writing skills for print and online publications. Skills developed include tightening writing, sharpening leads, headline writing, cutline writing, and basics of layout. Prerequisite: Communication 231, 332.
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3.00 Credits
Introduction to principles and processes of audio production. Includes examination of general sound theory as well as audio technology including digital editing software. Emphasizes development of writing and storytelling techniques and their application to practical experiences in audio production. Prerequisite: Communication 130 or permission of instructor. Fall.
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3.00 Credits
Introduction to principles and processes of video production. Includes preproduction (organizing, scriptwriting, management, budgeting), production (directing, visual and sound recording, lighting, design, field work), and postproduction (visual and sound editing, marketing, exhibition). Conducted professionally, using techniques and practices applied in the film, video, and television industries. Prerequisite: Communication 130 or permission of instructor. Fall.
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3.00 Credits
(3) Advanced techniques in Web site development, including concept of dynamic HTML. Includes the integration of video and audio as well as working with the Flash application for integrating interactive multimedia elements. Prerequisite: Communication 251. Spring.
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