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Course Criteria
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3.00 Credits
Develops students' understanding of the health care planning and marketing processes. Among the topics covered are the driving forces behind strategic decisions, frameworks for strategic thinking and planning, consumer research, market segmentation, price, distribution and product strategies, advertising and promotion, mass communications/public relations and evaluation of planning and marketing efforts. The development of persuasive marketing communication is studied from theoretical and practical perspectives. Prerequisites: HSM 502, 523. (4 Credits)
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3.00 Credits
Prepares students to analyze the health policy process via empirical examination of policy formulation, implementation and outcome evaluation. The student will learn to apply these skills in an organizational context, to assist organizations to respond to policy opportunities and threats. Prerequisites: HSM 510 [3]
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3.00 Credits
Examines health insurance and managed care organizations in theory and practice. The variations in model types and external forces affecting their development and operational strategies are explored. The provider, insurer, and community perspectives of health insurance and managed care are discussed with applied research examining these perspectives provided by the students. Prerequisites: HSM 502, 523. [3]
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3.00 Credits
Develops the student's ability to formulate and critically evaluate operational processes in the health care delivery system. Emphasis will be placed on the use of quantitative techniques relative to the efficiency and effectiveness of operational processes in the context of problem-solving and decision-making. Pre-requisites: HSM 514 and HSM 550 or concurrent. (4 Credits)
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2.00 Credits
Provides students with the opportunity for in-depth study of specialized, current issues in health care management or specific sectors of the health care industry. These two-credit-hour elective courses in the past have focused on topics such as international health care, facilities planning, technology assessment, health care and the elderly, and physician practice management. [2 elective credits per topic]
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3.00 Credits
Develops students' understanding of effective governance and leadership of health care organizations, with an emphasis on working across disciplines and with clinical leadership. It is designed to prepare students for positions with managerial responsibility, and includes an assessment of leadership skills and development needs. Prerequisites: HSM 502, 515, 545. [3]
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3.00 Credits
Provides students with opportunities to apply the fundamentals of strategic planning and marketing, economics, finance, information system, and operations acquired in previous courses in the HSM curriculum to practical problems and decisions faced by real health care organizations. Students apply techniques of situational assessment, data analysis, strategy development and problem solving. As the capstone course for the HSM program, students are encouraged to integrate and refine their knowledge from all sources of learning in the HSM program to apply to business case studies. They conduct strategic analyses and develop and present strategic recommendations consistent with the mission, vision and values of an organization under the guidance of a teaching team of senior health care managers. The result is an improved ability to think critically, identify strategic challenges, complete strategic analyses for different business problems, and communicate clearly. Prerequisites: HSM 545, 552, 557, 556, 567, 572. (4 Credits)
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3.00 Credits
Provides, in a two-quarter sequence, the advanced HSM student with the opportunity to integrate applied research and analytical methods with health care management knowledge and skills. The student designs and tests a hypothesis that addresses a problem important to the delivery of health care and the management of health care organizations. Major emphasis is placed on project and data management, quantitative and other analytic techniques, and communication skills. Prerequisites: HSM 502, 504A&B, 532, 533, 552, 557, 572, and HHV (the new ethics course. [(4 Credits each), total 8]
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3.00 Credits
Provides, in a two-quarter sequence, the advanced HSM student with the opportunity to integrate applied research and analytical methods with health care management knowledge and skills. The student designs and tests a hypothesis that addresses a problem important to the delivery of health care and the management of health care organizations. Major emphasis is placed on project and data management, quantitative and other analytic techniques, and communication skills. Prerequisites: HSM 502, 504A&B, 532, 533, 552, 557, 572, and HHV (the new ethics course. [(4 Credits each), total 8]
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3.00 Credits
Provides HSM students with the opportunity to work with each other and other Rush graduate students in interdisciplinary teams on complex, multi-dimensional problems in the delivery of patient care and the management of operations at Rush University Medical Center. The students identify alternative approaches to the problem, develop recommendations for organizational change, and prepare an implementation plan. The Rush I-CARE (Innovation, Collaboration, Accountability, Respect and Excellence) values form the basis for student performance assessment at the individual and team levels. The assessment takes into account how the teams accomplish their work as well as the quality of the final product. Prerequisites for HSM students: completion of all prerequisites required for HSM 596 and concurrent registration in HSM 596. Prerequisites of all other Rush University students: HSM 510 [2 elective credits]
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