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  • BSMS 345: Leadership Seminar

    3.00 Credits
    Rockford University

    Students will examine the development of leadership theory and practice as it applies to organizations. Particular emphasis will be placed on practical applications of leadership theories and the development of personal leadership characteristics. Topics to be covered will include the similarities and differences between leadership and management, the impact of mission and vision on leadership effectiveness, leadership styles, the leader as decision-maker, and the role of the follower in the leadership equation. Students will perform a personal leadership assessment and write a personal leadership development plan as part of this seminar.
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  • BSMS 351: Global Diversity

    3.00 Credits
    Rockford University

    This course is a preliminary exploration of global diversity and related issues and will focus on understanding, implementing, and managing global and cultural diversity. The practical objective of the course is to increase the student's professional understanding of global diversity and to acquire the skills and knowledge of practices which value diversity. Students will develop an approach to facilitate creation of organizational and strategic policies which recognize diversity and are designed to improve communication and efficiency. The readings will cover both theoretical and practical aspects of global diversity with examples of companies and case studies addressing these issues at the regional, national, and international levels.
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  • BSMS 355: Consumer Behavior

    3.00 Credits
    Rockford University

    This course is designed to provide students with a theoretical and empirical understanding of consumer judgment and behavior and the processes that underlie them. It focuses on consumer phenomena at both the intrapersonal and interpersonal level. Topics to be covered include: consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.
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  • BSMS 358: Marketing

    3.00 Credits
    Rockford University

    This course emphasizes strategic decision making from a marketing perspective. Students examine the impact of environmental factors on the various elements of the marketing mix: product, price, promotion, and distribution. Additional topics include market research, segmentation, buyer behavior, ethics, and social responsibility.
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  • BSMS 361: Research Proposal

    3.00 Credits
    Rockford University

    In this course, students will select a management-related topic for their research. They will develop the question(s) or hypothesis that their research intends to test. Following approval of the topic, the student will prepare a short proposal outlining the plan for their research project.
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  • BSMS 362: Research Design

    3.00 Credits
    Rockford University

    Following the preliminary readings on the chosen topic, the student, with the advisor's help, will design the methodology to be utilized to test the hypothesis and answering the questions pertinent to completing the research project.
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  • BSMS 363: Literature Review

    3.00 Credits
    Rockford University

    Following an extensive reading of the pertinent research on the chosen topic, the student will prepare a literature review. This review will be completed with the development of a relevant bibliography.
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  • BSMS 364: Data Analysis

    3.00 Credits
    Rockford University

    The student will use statistical methods to clean up the data and perform the necessary estimations to test the hypothesis and answer the question(s) probed by the research. In this component, the student will utilize the data gathered in the Research Design module.
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  • BSMS 365: Data Presentation

    3.00 Credits
    Rockford University

    In this final stage, the student will prepare the research findings, draw conclusions, and devise recommendations based on the findings. Finally, the results from all different stages of the student's research project will be professionally presented to the cohort and members of the faculty.
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  • BSMS 368: Finance

    3.00 Credits
    Rockford University

    This course is designed to provide the student with an understanding of the tools of finance and financial management. This course builds on the integration of skills from economics that provides much of the theory underlying the techniques of analysis and accounting which provides much of the data upon which decisions are based.
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