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MARK 323: Sales Force Management
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201. This course develops an understanding of the role of personal selling and sales force management, which are extremely critical in business-to-business marketing strategies, and the ethical and legal responsibilities of sales managers. Outcome: Students develop skills in sales force organization and sales techniques as well as in the recruiting, selecting, training, motivating, compensating and evaluating sales people.
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MARK 325: Consumption and Demand
3.00 Credits
Loyola University Chicago
No course description available.
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MARK 325 - Consumption and Demand
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MARK 340: International Business
3.00 Credits
Loyola University Chicago
No course description available.
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MARK 340 - International Business
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MARK 341: Global Marketing
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing. This course develops an understanding of how cultural differences affect marketing by evaluating the differences in economic systems, governments, history and culture. Outcome: Students develop marketing plans tailored to Europe, which adapt to current and forecasted EU economic and cultural policy.
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MARK 350: Internship Program
1.00 - 3.00 Credits
Loyola University Chicago
Prerequisite: Junior standing. Please contact Professor Ron Kizior for details. The internship program provides students with controlled, on-the-job experience with participating business, industrial and governmental organizations. Outcome: Students analyze and apply marketing principles in a real world situation.
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MARK 360: Retailing Management
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201. This course develops an understanding of retailing and the role that retailing plays in the marketing system and in marketing strategies. Outcome: Students analyze and develop retail strategies that fit and support overall marketing strategies.
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MARK 363: International Marketing
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201. This course develops an understanding of how marketing strategies are developed in the global environment. Outcome: Students evaluate cultural, governmental, economic and competitive conditions to illustrate how these factors impact an organization's marketing strategy. Attention is paid to the positive and negative consequences of globalization.
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MARK 365: Fundamentals Sport Marketing
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201and SPRT 130. This course focuses on the application of marketing principles and practices to the sport industry. Consideration given to marketing sport both as a spectator and a participant.
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MARK 370: Political Marketing
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201.
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MARK 373: Advertising Management
3.00 Credits
Loyola University Chicago
Prerequisites: Junior standing, minimum grade of "C-" in MARK 201. This course develops an understanding of advertising strategy and advertising campaigns, including the external environment, how agencies are structured and how consumer metrics are integrated. Outcome: Students develop skills in managing the integration of media, strategy and creative design in developing sound advertising campaigns.
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