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Course Criteria
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3.00 Credits
Functions and activities of the consumer, retailer, and wholesaler. Consideration of development of marketing programs including product planning, marketing communications, and pricing policies. Offered each semester.
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3.00 Credits
Marketing problems and strategies in service organizations, including retailers, hospitals, not-for-profit agencies, banking and arts organizations. Prerequisites: AD331 or Arts Management/Human ServicesManagement minor or consent of instructor. Offered annually.
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3.00 Credits
Course centers on the product and service distribution process and on intermediaries between manufacturer and customer. Theoretical concepts of marketing channels, as well as their evolution, structure, and management in both a local and national context are covered. Topics include various forms of retailing and wholesaling, such as department stores, restaurants, groceries, and franchises. Global dimensions are stressed since distribution is a major strength of the U.S. marketplace, where the U.S. still serves as a model for the rest of the world. Prerequisite: AD331. Offered annually.
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3.00 Credits
In-depth study of selected topics inmarketing. Topics vary according to student and faculty interests.May be repeated for credit if the topicmatter is different. Prerequisite: AD 331 or consent of department head. Offered annually.
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3.00 Credits
An introduction to organization theory and fundamental considerations of planning, organizing, and controlling organizations. Focus is on theories of motivation, perception, communication, decision making, group behavior, leadership, control tools, and change as they relate to the practicing manager in business, government, hospitals, and schools. Offered each semester.
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3.00 Credits
The addressing of the production problems ofmanufacturing and service industries competing in domestic and internationalmarkets. Topic areas include production technology, capacity planning, facility location/layout, production scheduling, inventory systems, and quality control. Quantitativemethods and analytical techniques are emphasized through problemsolving. Site visits will be scheduled during some class hours; students are responsible for their own local transportation. Open to juniors and seniors only. Offered occasionally.
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3.00 Credits
The role of human resources management and its effects on individuals as managers or employees. Case studies are used extensively. Individual and group behavior are investigated. Offered annually.
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3.00 Credits
In-depth study of selected topics in management. Topics vary according to student and faculty interests.May be repeated for credit if the topic matter is different. Prerequisite: AD 341 or consent of department head. Offered annually.
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3.00 Credits
Nature of law and courts; international law; crimes and torts; administrative law; wills, trusts and estates; insurance law; antitrust law; landlord/tenant relationships. Introduction to contracts, sales, commercial paper, secured transactions. Open to juniors and seniors only. Offered each semester.
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3.00 Credits
Detailed coverage of topics introduced in AD355 with additional focus on the law of organizations. Other topics covered are appropriate for those planning to sit for the CPA examination, such as professional responsibility, ethics, duties and liabilities. Prerequisite: AD355. Offered each spring.
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