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Course Criteria
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3.00 Credits
Examines the nature and process of communication as it relates to advertising.
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3.00 Credits
Explores the creative principles dealing with the preparation of the advertising and public relations. Emphasizes conceptual thinking, research, copy writing, design process, development, and production of attention-grabbing promotional messages. Prerequisites: MCOM530, MCOM551, and MCOM561.
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3.00 Credits
Examines how and why we communicate from the perspectives of modern and postmodern philosophies. Studies various theories of communication and their philosophical foundations. Prerequisite: COMS310 or equivalent background.
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3.00 Credits
Focuses on the importance of sensitivity to various communications. Examines feedback, empathy, levels of interdependence, perception, inference, observation, selectivity processes, and rumor transmission.
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3.00 Credits
This course provides an introduction to a broad range of concepts and issues in the study of communication between and within the international systems, while focusing on culture and communication as essential components of international political and business organizations, diplomatic relations, and nation states. It examines differences in cultural mindsets, emphasizing the role of mass, interpersonal, and technological communication in international conflicts, as well as in promoting cooperative actions.
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3.00 Credits
Students identify nine features, nine postulates, and four network diagrams of a functioning organization; apply at least one theoretical approach to improving the management of communication within an organization of their choice; and submit the suggestion for adoption by the members. Consists of simulations and seminar reports by students.
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1.00 - 3.00 Credits
A graduate seminar exploring a selected issue in communication or a current perspective in communication studies. Will focus on theories and methods appropriate to the topic. Prerequisite: COMS810 or permission.
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3.00 Credits
Examines the concept of theory, investigates major theories of communication, and takes a critical approach to the evaluation of communication theories. Prerequisite: COMS310.
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3.00 Credits
This course enables students to gain familiarity with the scope of research literature in the communication studies, media communication, and human performance and technology fields; develop an understanding of common research literature; and write an article.
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3.00 Credits
Examines advanced methods of design and data analysis in communication research. Topics include field/lab research design, intercultural research problems, sampling reliability and validity tests, quantitative/qualitative analysis, bivariate/ multivariate analysis, time series analysis, sociometric analysis, and report writing. Prerequisite: COMS815 or permission.
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