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Course Criteria
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3.00 Credits
The art and craft of directing dramatic film and television productions, including exercises in critical viewing, the drafting of shot lists and story boards, and activities such as blocking actions, shot composition, and continuity directing in a studio environment. Prerequisites: MCOM440 and MCOM531, or permission of instructor.
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3.00 Credits
Explores key aspects of advertising and public relations research and theory. Focuses on aspects of consumer behavior and psychology, culture, political communication, contemporary issues, problems, and challenges through guided discussion and analysis of case studies. Prerequisite: Graduate student status.
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3.00 Credits
Provides students with experience in non-broadcast TV in corporate operations, including services provided by departments in businesses, industries, educational institutions, medical facilities, and government departments (including the military). Emphasizes the uses of non-broadcast TV for instruction, information, promotion, public relations training, employee orientations, production controls, and corporate communication. Incorporates several field trips and guest speakers to address issues. Prerequisite: MCOM440.
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3.00 Credits
Focuses on the functions of the producer while undertaking the development of a feature film, television program, or corporate video. Includes drafting a treatment, securing a property, creating a budget and schedule, and launching an actual project. Prerequisite: MCOM536 or permission of the instructor.
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3.00 Credits
Intensive development and drafting of a feature dramatic or documentary screenplay project. Prerequisite: MCOM532 or permission of the instructor.
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3.00 Credits
Examines emerging communications technologies, applications and issues, including converging digital technologies and multi-media; the Internet and world wide web; communications satellites; video distribution systems including cable, video cassettes and disks; and virtual reality. Also considers programming and content planned or available.
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3.00 Credits
Examines a selected topic in journalism. Covers aspects of online and new media reporting, writing, and production. Emphasizes techniques for information gathering through interviews and scientific data collection and exploration of conceptual subjects. Topics vary by term. Prerequisite: MCOM530.
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3.00 Credits
Examines management of broadcasting, cablecasting, and corporate media. Focuses on management functions in various- sized markets, including personnel, programming, community relations, and promotion. Also considers emerging challenges to managers, such as impact of new technologies, changing laws, and regulations.
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3.00 Credits
A graduate seminar exploring a selected issue in media, communication, or popular culture. May be repeated for credit.
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3.00 Credits
Examines classic literature in mass communications as way of understanding origins and theoretical bases of the discipline, and as a way of assessing its current status. Considers the teaching of communications at various levels. music
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