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Course Criteria
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3.00 Credits
Examines management systems, their appropriateness, and applicability in different businesses. Emphasizes information systems to illustrate how effective systems can enhance managerial decision-making. Examines effects of systems on workers and productivity. Prerequisites: MG206 with a grade of C or better; junior standing. Fee: $30.00
Prerequisite:
( MG206)
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3.00 Credits
Studies human behavior and administrative problems that are characteristic of complex organizations. Particular emphasis is placed on intragroup and intergroup behavior relative to the processes and issues of dividing work, achieving coordination, organizational change, and adaptation under dynamic environmental conditions. Includes both theory and case analysis. Required: Senior standing. Prerequisites: MG206 and PY100 both with a grade of C or better.
Prerequisite:
( MG206 AND PY100)
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3.00 Credits
Examines planning and control functions of operations management systems. Emphasizes quantitative tools and techniques related to operations problem analysis. Topics include forecasting, linear programming, systems design and layout, quality control, inventory management, and project management. Prerequisites: MA201, MG206 with a grade of C or better in each; senior standing. 3 credits
Prerequisite:
( MA201 AND MG206)
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3.00 Credits
Introduces the marketing process, its essential functions, and the institutions performing them. The interacting effects of such factors as selling, advertising, pricing, and channels of distribution in marketing management are considered. Prerequisite: at least 24 completed semester credit hours
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3.00 Credits
Analyzes and explores the consumer's perception, motivation, and communication in the marketplace. Particular emphasis is on the elements of the marketing mix, such as buying, selling, advertising, and promotion. Prerequisites: MK204 with a grade of C or better, PY100. 3 credits
Prerequisite:
(MK204 AND PY100)
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3.00 Credits
Analyzes and explores in detail the consumption wheel dealing with environmental, behavioral, affective and cognitive factors inherent in consumer purchase decisions . Emphasis is on the advertising elements of marketing and the psychological aspects influencing consumption. Prerequisites: MK204 with a grade of C or better, PY100.
Prerequisite:
( MK204 AND PY100)
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3.00 Credits
Examines how technology has created new and more effective ways in marketing to customers. Particular emphasis is placed on electronic commerce. Studies Customer Relationship Management (CRM) and facilitating technologies such as database marketing and data mining, as well as other evolving hardware and software technological developments representing challenges and/or opportunities for marketers including cellular, satellite, digital, and virtual reality. Prerequisite: MK204 with a grade of C or better. 3 credits
Prerequisite:
(MK204)
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3.00 Credits
Emphasizes the processes, methods and techniques employed in gathering and analyzing information essential to effective and efficient strategic decision making. Class presentations and assignments focus on application of research techniques. Prerequisites: MK204 with a grade of C or better, MA201. Prerequisite: Senior standing or permission of instructor.
Prerequisite:
( MK204 AND MA201)
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3.00 Credits
Emphasizes the importance of devising and employing a sound global marketing strategy in an expanding international marketplace. Examines the historical and theoretical background of foreign trade, the international environment and international marketing organizations. Prerequisite: BA212, MK204 with a grade of C or better. Senior standing
Prerequisite:
( MK204 AND BA212A)
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3.00 Credits
Emphasizes understanding, devising and employing the marketing communications mix: advertising, public relations and publicity, sales promotion, direct marketing, and personal selling. Discusses major social, ethical and legal aspects of marketing communications. Prerequisite: MK204 with a grade of C or better.; senior standing.
Prerequisite:
( MK204)
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