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MKTG 313: Introduction to Sales And Services
3.00 Credits
West Virginia University at Parkersburg
3 HRS. Topics covered in this course include prospecting, presenting, closing, and follow-up steps in the sales process. Students will be oriented to developing customer needs, choice of markets, sales management techniques, and legal considerations bearing on selling. (Prerequisite: MKTG 330.)
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MKTG 313 - Introduction to Sales And Services
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MKTG 341: Advanced Advertising
3.00 Credits
West Virginia University at Parkersburg
3 HRS. An analysis of the principles and practices businesses adopt as part of their promotional mix options including advertising, personal selling, and sales promotions. Other forms of promotional communication will be explored from the perspective of the consumer, business, and macroenvironment. (Prerequisite: MKTG 330.)
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MKTG 341 - Advanced Advertising
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MKTG 351: Principles of Retailing
3.00 Credits
West Virginia University at Parkersburg
3 HRS. A study of the structure and function of retailing; and, the special demands on the business person who elects to work in business at the retailing level. (Prerequisite: MKTG 330.)
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MKTG 351 - Principles of Retailing
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MKTG 371: Business Logistics
3.00 Credits
West Virginia University at Parkersburg
3 HRS. A study of the policies, procedures, and problems encountered by the business manager in establishing and maintaining an effective distribution system. Students in this course also discuss the historical development of the transportation system in the United States and the present regulatory environment. (Prerequisite: MKTG 330.)
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MKTG 371 - Business Logistics
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MKTG 401: Marketing Research
3.00 Credits
West Virginia University at Parkersburg
3 HRS. An introduction to research methods with emphasis on compilation, analysis, and interpretation of data used in the planning and control of marketing operations. (Prerequisite: MKTG 330 and MATH 211.)
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MKTG 401 - Marketing Research
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MKTG 403: Marketing Management
3.00 Credits
West Virginia University at Parkersburg
3 HRS. An applied course in Marketing Management wherein students deal with specialized marketing problems including marketing functions and policies. Case studies cover product lines, brands, pricing policies, promotional techniques, and related problem areas in marketing. (Prerequisite: MKTG 330.)
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MKTG 403 - Marketing Management
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MTEC 101: Multi- Craft Technology Orientation
1.00 Credits
West Virginia University at Parkersburg
1 HRS. Review the maintenance technology program and the skill-set certificates. Visit labs to relate the program to actual applications and experiences offered in the program. Visit local businesses using maintenance personnel. Students will define the program that they want to pursue based on their targeted employer(s).
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MTEC 101 - Multi- Craft Technology Orientation
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MTEC 110: Print And Schematic Reading
4.00 Credits
West Virginia University at Parkersburg
4 HRS. The basics of mechanical prints, schematics for electrical/electronic circuits, hydraulic/pneumatic circuits, and piping schematics.
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MTEC 110 - Print And Schematic Reading
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MTEC 112: Workplace Safety
3.00 Credits
West Virginia University at Parkersburg
3 HRS. Safety topics will include ALL OSHA General Industry safety requirements. Successful completion will result in the issuance of an OSHA 30 Hour Safety Card.
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MTEC 112 - Workplace Safety
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MTEC 130: Lubrication Principles
2.00 Credits
West Virginia University at Parkersburg
2 HRS. Learn about lubricating oils and greases - application, selection, and analysis. Review Machinery oil analysis fundamentals and methods.
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MTEC 130 - Lubrication Principles
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