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Course Criteria
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5.00 Credits
Analyze how sales personnel meet customers needs, present benefits, gain commitment for purchase and provide service after the saleFAB and AIDA will be discussed as a means to developing sales presentationsStudents will demonstrate each type of sales presentation to include the development of visuals to aid in presentations.
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5.00 Credits
Modern management is both exciting and challenging today.Through the use of the internet and other related digital applications managers today have at their request the most revolutionary tools since the development of the assembly line and Henry Ford.The course is organized around the four traditional functions of management: planning, organizing, leading and controlling. There will also be contemporary topics discussed such as technology, empowerment, diversity and TQM.
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2.00 - 5.00 Credits
Opportunity to work in jobs directly related to career choicesThis formal training period is agreed upon by the student, employer, and instructor. Co-requisite: BA 192 and instructor permission.
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3.00 Credits
Gain and apply leadership skills to promote professional and personal developmentTopics include the Twelve Key Traits for Workplace Success, Successful Job Search and Retention Strategies, and Effective Business LeadershipStudents are required to be a paid and active member of Phi Beta Lambda and complete assigned community service and personal enrichment hours.
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5.00 Credits
Identifies the principle components of electronic commerce.Reviews the critical areas of electronic business interactions, how the internet works, security, forms of payment, and the key elements of an electronic commerce business plan.
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1.00 - 5.00 Credits
Study and train to meet established local needs in the business industry, supplemental to courses currently offered. Prerequisite: Instructor permission.
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5.00 Credits
The relevance of marketing in the modern economy, topics include functions of marketing, customer understanding, TQM, opportunity analysis, and the marketing mix.
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5.00 Credits
Explores the elements of campaign planning and execution, the use of strategic research, setting objectives, targeting marketing and developing media adsCourse is organized around the framework that advertising is an integral part of communication and marketing.Online advertising will also be discussed.
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5.00 Credits
Application of various software currently used in home and work environmentsLearn how to determine the appropriate software to complete a given task and how to integrate the use of several software programs to complete a given task efficiently.Emphasis on the application of software principles in word processing, spreadsheets, databases, presentations, and file managementThe second of two courses that aid in the preparation for the MOUS certification testStudents pursuing a career involving computer use are advised to take this course. Prerequisite: CS 110.
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5.00 Credits
Introduction to law with an analysis of its origin and development and its interaction with business, including: legal procedures, principles of contract law, agency, negotiable instruments, constitutional authority, business tort, product liability, intellectual criminal law, and principles of contract law.
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