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Course Criteria
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5.00 Credits
Review the many skills that make up effective customer service, including: customer behavior, determining customer needs, handling difficult customers, selling customer services, encouraging customer loyalty, and practicing service recovery.
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5.00 Credits
Develops competency in common business calculations for use in financial decision-making including: percentages, trade and cash discounts, pricing, simple and compound interest, discounting, annuities, and sinking fundsCalculations performed on calculator and formulas developed for use in spreadsheet software. Recommended: MATH 049.
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5.00 Credits
A comprehensive review of correct language usage and structure for business writing including: grammar, punctuation, business vocabulary, capitalization, and frequently misspelled words.Recommended: ENG 077.
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5.00 Credits
Introduces the correct structure and writing technique for a variety of business documents including electronic and oral communication in today's business world. Prerequisite: BA 136 or instructor permission.
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4.00 Credits
Develop the background necessary to conduct a marketing research project, including: tools of research, planning and design, methodologies of research design, and presenting the results of research.
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4.00 Credits
Plan a research project that includes describing problem(s) to be solved, reviewing related literature, deciding on statistical method that will be used, selecting the style and format of the research, conducting the research, and writing the research report.Prerequisite: BA 153.
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5.00 Credits
Assess and develop human relations skills through a skill building approach with an emphasis on self-esteem and maintaining positive attitudes.Topics include understanding human relations, behavior, and performance; diversity in personality and learning styles; perception; attitudes; values; communication skills; motivation; leadership; transactional analysis; assertiveness and conflict resolution; power, politics, and ethics; teams; problem-solving and decision-making, change; productivity and participative management. Recommended: READ 088.
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5.00 Credits
Explores in-store and window displays and their importance to businesses.Major emphasis will be placed on the techniques used in producing the different types of displays.
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2.00 - 5.00 Credits
Opportunity to work in jobs directly related to career choicesThis formal training period is agreed upon by the student, employer, and instructor. Co-requisite: BA 182 and instructor permission.
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3.00 Credits
Gain and apply leadership skills to promote professional and personal developmentTopics include the Twelve Key Traits for Workplace Success, Successful Job Search and Retention Strategies, and Effective Business LeadershipStudents are required to be a paid and active member of Phi Beta Lambda and complete assigned community service and personal enrichment hours.
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