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BA 344: Promotion, Advertising, and Branding
3.00 Credits
Saint Martin's University
People buy brands, not companies. For most consumers, their only direct knowledge of the brand is through advertising and promotion. Todays popular brands reach their nearly iconic status through conscious application of the abstract, symbolic, environmental, and reflective promotion program elements represented by Integrated Marketing Communications strategies and tactics discussed in this class.
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BA 350: Business and Society
3.00 Credits
Saint Martin's University
A case course covering interrelationship of business decisions and societys goals. Cases will deal with such current social issues as pollution, discrimination, energy, poverty and corporate social responsibility. Course considers the business and social aspects of problems under consideration.
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BA 355: Management of the Sales Force
3.00 Credits
Saint Martin's University
Course familiarizes students with management responsibilities unique to personal sales. Planning, recruiting, deployment, motivation and evaluation are key areas covered. Text, case studies and presentations will be reviewed. Prerequisites: BA 330, BA 335.
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BA 360: Systems Analysis and Design
3.00 Credits
Saint Martin's University
Planning, design, cost analysis, implementation and evaluation of computerized systems. Prerequisite: CSC 200 MTH 161.
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BA 360 - Systems Analysis and Design
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BA 390: Internship
6.00 Credits
Saint Martin's University
Opportunity for students to apply knowledge of management theory and practice in a work environment while under the supervision and guidance of management faculty and an intern supervisor.
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BA 390 - Internship
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BA 395: Special Topics
3.00 Credits
Saint Martin's University
Course covers topics announced by faculty.
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BA 395 - Special Topics
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BA 397: Directed Study
3.00 Credits
Saint Martin's University
A student/faculty-selected project that enables the student to research a specialized area of management. Prerequisites: Junior standing and permission of advisor.
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BA 397 - Directed Study
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BA 425: Small Business Institute
3.00 Credits
Saint Martin's University
Provides students with a hands-on experience in the context of serving as a consultant to local businesses. A team approach to problem-solving is emphasized and practiced via a group-prepared report of findings and recommendations.
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BA 425 - Small Business Institute
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BA 431: Market Research & Consumer Behavior
3.00 Credits
Saint Martin's University
Models of consumer behavior and techniques, uses of marketing research in making business decisions. Course covers preliminary research design; instrument development; data sources; sampling, processing and interpretation; and presentation of data. Prerequisites: BA 330, MTH201.
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BA 435: Corporate Finance
3.00 Credits
Saint Martin's University
Develops analytical and decision-making skills in analyzing and solving complex financial problems facing organizations. Emphasis on financing of resources needed to attain organizational goals and effective management of those resources. Prerequisites: BA 300, BA 311, BA 315, or permission of instructor.
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BA 435 - Corporate Finance
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