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Course Criteria
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3.00 Credits
Introduces the theories, methods, and practice of public relations. Emphasizes technical and analytical skills. Prerequisites: COMA 101, 102, 120, 212, 213 or consent of instructor. (4)
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3.00 Credits
Introduces advertising theories and principles. Focuses on case studies and skills required in advertising practice. Prerequisites: COMA 101, 102, 120, 212, 213 or consent of instructor (4)
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3.00 Credits
Special topics in communication is intended for unique opportunities to explore communication issues, methods, and viewpoints outside the normal curriculum. (1-4)
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3.00 Credits
Exploration of communication systems and environments beyond the university in international cultural contexts. (1-4)
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3.00 Credits
Examines the central role of visual representation in contemporary culture and the ways in which we use, understand and are used by images. Emphasis on photography, film, television, new media, and commemorative art and architecture in the realms of advertising, politics, news, public advocacy and popular culture. Students will conduct research projects that analyze elements of visual culture. Prerequisites: COMA 101, 102, 120, 212, 213 or consent of instructor. (4)
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3.00 Credits
Continues the study of narrative writing and production techniques with practical application to media content. Requires integrative participation with campus media. Prerequisites: COMA 320. (4)
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3.00 Credits
Focuses on the principles of communication law and its application to various communication practices. Examines court cases, federal and state statutes and First Amendment theories. Prerequisites: COMA 101, 102, 120, 212, 213 or consent of instructor. (4)
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3.00 Credits
Study of media organizations and management of media operations. Exploration of audience and marketplace factors, ratings services, legal considerations, programming and promotion strategies. Introduction to managing careers, human resource development, and enhancing leadership skills. Prerequisite: COMA 320 (4)
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3.00 Credits
Newsgathering, reporting, writing, and producing specifically for live and taped radio and television. Assignments include extensive production activities with electronic equipment in the field and the studio. Integrative participation with campus media. Prerequisite: COMA 320. (4)
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3.00 Credits
The production process for developing broadcast quality "film-style shorts" using professional video equipment. Thecourse includes: script development, casting, location scouting, lighting effects, sound design, shot structure, use of special effects, and editing aesthetics. Prerequisites: COMA 101, 102, 120, 212, 213, and 321. (4)
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