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Course Criteria
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3.00 Credits
Detailed examination of reward system development and practices. Prerequisite: BUSA 305 (3)
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3.00 Credits
Integrated study of decisions and challenges faced by managers in large and small companies as they do business globally. Competencies involved in communicating and negotiating across cultures. Prerequisite: BUSA 305. (3)
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3.00 Credits
Intensive study of issues and challenges associated with startup, growth, and maturation of a new enterprise. Emphasizes reduction of risk through planning for and assessing possible future conditions. (3)
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3.00 Credits
Provides an overview of marketing issues associated with marketing by electronic means, including the Internet, by businesses and non-profit organizations. Explores how e-marketing fits in the organization's overall marketing strategy. Prerequisite: BUSA 308. (3) analysis, valuation, financial planning, capital asset acquisition, cost of capital, financing strategies Prerequisite: BUSA 203 (3)
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3.00 Credits
This course will study the processes involved when consumers gain awareness, establish purchasing criteria, screen information, make decisions and dispose of consumer goods, services, ideas or experiences. Consumer behavior will be examined to identify how it affects marketing strategy and how marketing affects behavior. Prerequisite: BUSA 308. (3)
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3.00 Credits
Addresses distinctive characteristics and principles associated with services enterprises. Model for identifying problems undermining service organization performance, and strategies to overcome and enhance services marketing organization performance. Prerequisite: BUSA 308. (3)
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3.00 Credits
Professional selling - prospecting, active listening, benefit presentation, objection handling, closing and territory management. Also covered are territory design, hiring, motivating, and evaluating sales personnel. Prerequisite: BUSA 308. (3)
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3.00 Credits
Basic concepts in information management including database applications, communications, risk, controls and security, supply chain management, managing knowledge and ethical issues. Prerequisite: BUSA 310. (3)
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3.00 Credits
Focus on the characteristics of complex systems, the limitations of technical and software systems design and operation, and their modes of failure. Objective is to learn to ask richer and more fundamental questions in role as system professionals. (3)
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3.00 Credits
The concepts, strategy, and features of data base design and management for applications in economic organizations. Focus on how data base applications support decision processes. (3)
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