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MKTG 411: Marketing Research
4.00 Credits
Eastern Washington University
FALL/WINTER/SPRING Prerequisites: MKTG 310 and DSCI 346. A practical and theoretical approach to understanding and applying the procedures and methods used in collecting and analyzing market information for managerial decision-making. Topics include research design, data collection, sampling, questionnaire design, qualitative research methods, processing and interpreting data and presentation of findings. An applied approach provides practical application of methods studied.
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MKTG 412: Marketing Management
4.00 Credits
Eastern Washington University
FALL/WINTER/SPRING Prerequisites: MKTG 400 and 411. An exploration of key marketing management variables such as buyer behavior, market segmentation and product positioning, product policy, pricing, distribution, promotion and market research in the contexts of strategy development, decision making, implementation and control.
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MKTG 412 - Marketing Management
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MKTG 413: Integrated Marketing Communications
4.00 Credits
Eastern Washington University
Prerequisite: MKTG 310. A practical and theoretical approach to understanding communications theory and how advertising, sales promotion, public relations and direct marketing are designed and used by organizations in communicating with various publics.
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MKTG 413 - Integrated Marketing Communications
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MKTG 414: Retail Management
4.00 Credits
Eastern Washington University
Prerequisite: MKTG 310. A study of the strategies used by retailers as critical members of a supply chain. The relationships among store organization, human resource management and the retail strategies used by various types of retail outlets are investigated. Merchandising policies (buying, selling, stock control and management), various control strategies, promotion and public relations activities are also covered.
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MKTG 416: Sales Force Management
4.00 Credits
Eastern Washington University
Prerequisite: MKTG 310. This course covers the concepts and theories associated with planning, organizing, evaluating, controlling and managing a professional sales force.
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MKTG 416 - Sales Force Management
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MKTG 417: Marketing Analysis
4.00 Credits
Eastern Washington University
FALL/WINTER/SPRING Prerequisite: MKTG 412. Strategical analysis of managerial marketing issues involving market trends, marketing research, product planning, distribution channels, pricing, promotion, social trends and the influence marketing strategy has on society.
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MKTG 417 - Marketing Analysis
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MKTG 444: Applied Promotion
4.00 Credits
Eastern Washington University
Prerequisite: MKTG 310. This course involves students in the research, planning, implementation and evaluation of a promotional event for a local business or organization. A variety of marketing principles are applied in a hands-on real world experience.
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MKTG 444 - Applied Promotion
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MKTG 472: Global Marketing Management
4.00 Credits
Eastern Washington University
SPRING Prerequisite: IBUS/MGMT 470 or MKTG 310. A practical approach to understanding the implications to marketing functions that result from competing in a global marketplace. Marketing function differences and similarities are explored across national borders and cultures. (Cross-listed IBUS 472)
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MKTG 495: Internships
1.00 - 5.00 Credits
Eastern Washington University
Internships
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MKTG 495 - Internships
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MKTG 498: Seminar
1.00 - 5.00 Credits
Eastern Washington University
Seminar
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MKTG 498 - Seminar
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