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MIL 100: Physical Fitness Training
1.00 Credits
Wilkes University
U.S. Army Master Fitness trainers supervise a modern fitness program based on the latest military fitness techniques and principles. The classes are conducted on Monday through Friday at the King's College Scandlon Fitness Center and are one hour each in duration.
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MKT 221: Marketing
3.00 Credits
Wilkes University
An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.
Prerequisite:
[[BA-152]] or[[BA-153]] with a minimum grade of 2.0
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MKT 221 - Marketing
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MKT 322: Advertising
3.00 Credits
Wilkes University
A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness.
Prerequisite:
[[MKT-221]] with a minimum grade of 2.0
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MKT 322 - Advertising
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MKT 324: Retailing
3.00 Credits
Wilkes University
A basic course that discusses opportunities in retailing, types of retail institutions, problems of store policy and store location, study of organizational structure of department stores, and organization and functions of all store divisions.
Prerequisite:
[[MKT-221]] with a minimum grade of 2.0
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MKT 324 - Retailing
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MKT 326: The Selling Process
3.00 Credits
Wilkes University
Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles, and sales management skills appropriate to the business interaction.
Prerequisite:
[[MKT-221]] with a minimum grade of 2.0
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MKT 326 - The Selling Process
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MKT 327: Marketing Seminar
3.00 Credits
Wilkes University
In-depth examination of selected issues and problems in marketing. Specific topics alternate depending on student and faculty interests in areas such as marketing strategy formulation, social media marketing, marketing research, new product development, international marketing, and sports marketing.
Prerequisite:
[[MKT-221]] with a minimum grade of 2.0
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MKT 327 - Marketing Seminar
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MKT 328: Consumer Behavior
3.00 Credits
Wilkes University
This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning.
Prerequisite:
[[MKT-221]] with a minimum grade of 2.0
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MKT 328 - Consumer Behavior
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MKT 357: Global eBusiness
3.00 Credits
Wilkes University
This course provides students with solid experience in creating market data-driven strategies for the future success of a business. More than ever before, marketers are responsible for getting results and for generating the appropriate metrics to determine whether their objectives were achieved. The course examines an application of statistical and information analysis to marketing decisions defined as 'Marketing Analytics' in electronic environments.
Prerequisite:
[[MKT-221]] with a minimum grade of 2.0
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MKT 462: Marketing Internship
3.00 Credits
Wilkes University
The marketing internship is designed to provide students with advanced instruction and professional experience. Through a work-based learning experience, students gain an understanding of the internship site's work, as well how it potentially relates to their academic study in a real business setting.
Prerequisite:
[[MKT-221]] and[[MGT-251]] with a minimum grade of 2.0
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MKT 462 - Marketing Internship
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MTH 100: Precalculus
3.00 Credits
Wilkes University
A course in advanced algebra and trigonometry designed to prepare students for calculus. Topics include functions, inverse functions, logarithms, exponentials, and trigonometry.
Prerequisite:
MTH 94 with grade of 2.0 or better or meet Department of Mathematics, Physics and Computer Science placement criteria.
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MTH 100 - Precalculus
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