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Course Criteria
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3.00 Credits
This course will provide a framework for understanding the functions and methods of media managers in both print and non-print media.
Prerequisite:
[[COM-220]] or consent of the instructor.
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3.00 Credits
This course combines advanced reporting techniques with multimedia production to create news 'packages'. Students will discuss audience analysis and determine what makes a solid news package for a pa1iicular audience and/or demographic. The class will analyze existing news packages and then split into teams to create their own multimedia news stories that relate not only to the university, but also to the Wilkcs-Barre area. Teams will be responsible for all reporting and multimedia work, including, but not limited to, video, online and photo components. Near the end of the semester, students will present their work to a panel of industry and/or academic professionals for feedback. Click here for course fee.
Prerequisite:
[[COM-222]]
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3.00 Credits
The advanced study of the principles and techniques of video production. Scripting, producing, and editing video are subjects covered in this course. Each student will participate in several video productions. Strong focus on "hands-on" experience, including the production of a mini-documentary. Classroom and studio work places an emphasis on current principles of both multi-camera studio and field production. Creativity, teamwork, time management, distribution or labor, and applied aesthetics are also strongly emphasized. Click here for course fee.
Prerequisite:
[[COM-222]] or consent of the instructor.
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3.00 Credits
This advanced level course builds on the basic skills learned in Broadcast Production with an emphasis on radio and the radio industry. Students will learn the theory and techniques of in depth radio production, including multi-track recording, mixing, signal processing, editing, mastering, creative radio production, and sound design for media. Students will be expected to work independently and within the group to produce broadcast quality production content suitable to be aired on WCLH. Click here for course fee.
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3.00 Credits
A study of the basic foundations in the theory and practice of communication research. The course will review the varied concepts and methods used in designing and conducting research specific to the discipline of Communication Studies and introduce students to the process of applying to the Institutional Review Board for research permission involving human subjects. Emphasis on ability to hone research topics, identify research sources, and write literature reviews. Required of all majors. Taught every fall semester.
Prerequisite:
[[COM-102]] and [[COM-260]]
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3.00 Credits
A focus on the principles and techniques of sampling, data analysis, and data interpretation as applied to communication research. Qualitative and quantitative analyses will be explored, as will fundamental aspects of both descriptive and interpretive statistics. An emphasis is placed on students' ability to work independently to gather, analyze, interpret, and report original research findings. Required of all majors. Taught every spring semester.
Prerequisite:
[[COM-324]]
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3.00 Credits
An advanced course in public relations, taught in seminar format. Emphasis is placed on planning, researching, budgeting, carrying out and evaluating actual public relations campaigns. The course is both writing and speaking intensive. In cooperation with various community-based businesses and non-profit clients, student 'teams' conduct actual semester-long promotional campaigns. Students should be competent in basic newswriting, interviewing, and fundamentals of public relations.
Prerequisite:
[[COM-302]].
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1.00 - 6.00 Credits
One to six creditsInternational Field Experience in Communication is an international service-learning experience that focuses on social and communication issues. Students will do a service project related to an area of communication studies including, but not limited to, Broadcast and Print Media, Public Relations, or Strategic Communication. Qualifies for Study Tour Experience (STE) credit pricing. Taught as offered.
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3.00 Credits
The course explores the study of feature articles for newspapers, magazines and specialized publications (online and otherwise). Students will read and write feature stories as they practice research, interviewing and writing techniques, as well as pitching stories to media outlets. Multimedia storytelling will also be discussed and utilized as students create their narrative pieces.
Prerequisite:
[[COM-260]].
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3.00 Credits
The course examines current legal problems, theory of controls in journalism, television, and radio; libel, copyright, privacy law, and other legal issues affecting the mass media and free speech. Using a case study approach, students will study current issues, as well as seminal cases. Students will also write case briefs as part of the learning process.
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