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ABBA 151: Entrepreneurship and Innovation
3.00 Credits
Wilkes University
This course takes students through the entrepreneurial process from the creative practice of developing a business concept, to planning the venture, to launching and operating the business, to harvest and closure of the firm. Students learn how businesses operate through the study of functional areas such as marketing, management, human resources, accounting, finance, and operations. Most importantly, students learn and experience how to integrate the functional areas by tracking information and performance using financial statements.
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ABBA 152: The Leadership Process
3.00 Credits
Wilkes University
This course takes an interdisciplinary approach to understanding the complex process of leadership. Students will have the opportunity to explore both leadership theory and the practical application of leadership within different contexts (i.e. group, community, not-for-profit, small business and large organizational environments). The course will also focus on current issues that impact the leadership process including culture, diversity, and global perspectives. Additionally, the course will explore skills and behaviors associated with leadership including ethical decision-making, communication, influences, conflict resolution, and motivation.
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ABBA 153: Business Communications
3.00 Credits
Wilkes University
This course emphasizes written and oral communications used in business. Students practice writing major business correspondence, including letters containing persuasive requests and refusals, inquiries, orders, sales, applications, credit, collection, and goodwill. Investigative techniques of research and analytical report writing are examined. Students learn the major techniques of effective oral presentations - such as organizing for impact, gaining and keeping audience attention, multimedia applications, and adapting to cross-cultural audiences.
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ABBA 154: Business Economics
3.00 Credits
Wilkes University
This course introduces the student to macroeconomic and microeconomic theories and principles. Core issues in both areas of Economics such as supply and demand, fiscal policy and monetary policy, employment, and pricing and output determination are explored in a business environment context.
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ABBA 161: Financial Accounting
3.00 Credits
Wilkes University
This course studies the nature, function, and environment of accounting, including the accounting information system, account analysis, and decision-making. The course also provides an understanding of accounting issues and objectives for proper interpretation and analysis of financial accounting information.
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ABBA 162: Managerial Accounting
3.00 Credits
Wilkes University
This course develops managerial accounting as an internal tool used to generate information for managerial planning and control. Students will develop an understanding of how costs flow through the manufacturing process and how financial and non-financial information is used to make budgeting and other managerial accounting decisions.
Prerequisite:
[[ABBA-161]] with a minimum grade of 2.0
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ABBA 202: Personal and Professional Development I
2.00 Credits
Wilkes University
This is the first part of a two course series on Personal and Professional Development and explicitly targets personal and professional competency assessment, development, practice and evaluation. This course will challenge students to become self-aware in areas including: personality style, leadership style, team oriented qualities. Self-awareness and examination will be expanded and consistently reviewed and will establish the discipline of lifelong learning, goal setting and planning.
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ABBA 221: Principles of Marketing
3.00 Credits
Wilkes University
This course provides an introduction to the planning and activities of marketing. The course will provide an understanding of the dynamic role marketing plays in the global and national economy as well as the organization. The student will have the opportunity to build a knowledge base about the following areas: strategic marketing, research, consumer behavior, segmentation and targeting, marketing mix planning, the selling process, implementation, and evaluation. Marketing challenges, ethical thinking and action, and global dimensions of the practice of marketing and retailing will be identified.
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ABBA 235: The Legal Environment and Business Law
3.00 Credits
Wilkes University
This course provides a foundation for business managers to operate within the legal environment in which all businesses in our society function. It provides an overview of law and our legal system, the lawmaking and adjudicatory processes, and the roles of economic, social, and political forces in the shaping of constraining legal rules and regulations. It also provides a study of the laws protecting consumers and employees; and the law of contracts, sales, and business organizations.
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ABBA 240: Corporate Finance
3.00 Credits
Wilkes University
This course provides a study of the financial theories and decision-making models relating to: financial analysis and planning; working capital management; cash budgeting; capital asset acquisitions; capital asset financing; cost of capital; capital structuring; acquisitions; divestitures; and reorganizations.
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