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Course Criteria
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3.00 Credits
Both the “why” and the “how” of advertising will covered. Included in the “why” will be the basicprinciples needed to understand the rationale behind creative selling, advertising principles, public relations, sales management, and advertising policies. Included in the “how” will be all aspects ofpreparing advertising copy, how to write it, how to judge it, how to avoid legal difficulties, and how to undertake advertising research. Open to juniors and seniors only. (WIC)
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3.00 Credits
This course deals with the principal risks to which individuals and businesses are exposed and the various means of dealing with risk including insurance, risk retention, self-insurance and loss prevention. Specific topics to be covered include property and liability insurance, life and health insurance, government regulation and insurance institutions. Open to juniors and seniors only. (P: ACCT 123)
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3.00 Credits
Introduction to basic problems of financial management including cost of capital analysis; cash flow; working capital; leasing; financial leverage; methods of securing short-term, intermediate and longterm funds; dividend policies; and the problems of valuation in combination, reorganization and liquidation. Open to juniors and seniors only. (P: ACCT 213 or 233 and mathematics requirement)
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3.00 Credits
The study of the legal and social environment of business, contracts, personal property and bailments, and sales. Offered every term.
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3.00 Credits
A continuation of the study of the legal environment of business with emphasis on negotiable commercial paper, debtorcreditor relations and risk management, agency and employment, business organizations, real property and estates. (P: BADM 355) Offered every term.
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3.00 Credits
The world of business increases in technological complexity and competitive pressure daily. Dealing successfully with problems in the business world requires, in addition to technical competence, a firm grounding in the ethical tradition of human culture. This class will provide practical assistance to those entering the business community and theoretical understanding for those studying how humans interact in the world. (WIC)
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3.00 Credits
A presentation of the basic concepts of management which focuses on understanding techniques, establishing objectives and making decisions. Open to juniors and seniors only. (P: ACCT 123 and ECON 221) (WIC)
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3.00 Credits
Because business is conducted among people, effective communication is needed to have an effective enterprise. This course presents theory and techniques for clear, concise and interesting written communication. (WIC)
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3.00 Credits
Problems considered are those that arise in the areas of methods analysis, production planning, inventory control, plant location, quality control and equipment replacement. Special emphasis is placed on linear programming and PERT. Open to juniors and seniors only. (P: ACCT 123 or MATH 107)
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3.00 Credits
An introduction to marketing management including product planning, channels of distribution, promotion, pricing, market research, consumer behavior, physical distribution and government regulation. Open to juniors and seniors only. (WIC)
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