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COMM 275: Media Analysis
4.00 Credits
Susquehanna University
The student is introduced to the art of contemporary criticism and to the various theoretical and critical approaches that guide this practice. Students gain familiarity with the approaches of contemporary criticism as well as learn how to apply these approaches in the study, exploration and analysis of today's convergent media. 4 SH.
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COMM 275 - Media Analysis
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COMM 281: Mass Media and Society
4.00 Credits
Susquehanna University
Survey of national mass media. Emphasizes historical development, structure, organization, function, and effects of the media on society today. 4 SH.
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COMM 281 - Mass Media and Society
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COMM 282: Fundamentals of Television Production
4.00 Credits
Susquehanna University
An introduction to small-format video production. Covers basic equipment, terminology, personnel, and video production techniques. Includes writing, producing and editing of assigned short projects such as commercials or brief interview segments. 4 SH.
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COMM 282 - Fundamentals of Television Production
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COMM 293: Parliamentary Procedure
2.00 Credits
Susquehanna University
Principles and rules of parliamentary procedure based upon Robert's Rules of Order. Emphasizes practical experience and the importance of a well-run meeting as an integral component of effective communication. Includes outside meeting evaluations. 2 SH.
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COMM 293 - Parliamentary Procedure
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COMM 295: Effective Listening
2.00 Credits
Susquehanna University
Guided group and individual programs to develop abilities of concentration, comprehension, interpretation and recall. 2 SH.
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COMM 295 - Effective Listening
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COMM 312: Public Relations Writing
2.00 Credits
Susquehanna University
Continuing study in public relations. Emphasizes writing styles and techniques for brochures, publicity, news releases, fact sheets, backrounders, and biographies. Discussion of convergent media. Prerequisites: COMM:131 and COMM:211. 2 SH.
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COMM 312 - Public Relations Writing
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COMM 313: Public Relations Campaigns
2.00 Credits
Susquehanna University
Implements public relations knowledge and techniques with case problems, both real and simulated. Students produce creative work on actual public relations problems, as well as an overall plan to handle a simulated problem. Prerequisite: COMM:211. 2 SH.
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COMM 313 - Public Relations Campaigns
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COMM 317: Print Advertising
4.00 Credits
Susquehanna University
Students will apply the principles and techniques of advertisements found in various print media. They will use hands-on skills to design and create camera-ready ads in such media for products, services and nonprofit organizations. Prerequisites: COMM:217 and COMM:323.
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COMM 317 - Print Advertising
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COMM 321: Crisis Communications
2.00 Credits
Susquehanna University
A critical responsibility of professional communicators, crisis communications brings all of a practitioner's skills together in situations that are both important and urgent. Students learn the elements of how to be the voice of the organization in crisis and how to create a crisis communication plan. Media skills, social responsibilities, ethics and issues management are emphasized. Prerequisite: junior standing. 2 SH.
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COMM 321 - Crisis Communications
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COMM 323: Desktop Publishing
2.00 Credits
Susquehanna University
A study of design principles and computer software for the publication of newsletters, brochures and advertisements. Topics include fonts and typography, proportion, graphics, photographs, contrast and color. Prerequisites: INFS:100, and COMM:131 or COMM:221. 2 SH.
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COMM 323 - Desktop Publishing
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