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Course Criteria
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4.00 Credits
An introductory exploration of the underlying theories that allow us to understand both person-to-person communication and communication media events and processes. Systems, sign theory, cognitive and behavioral, cultural and social, and critical perspectives are examined as they apply to interpersonal, group, organizational and media contexts. 4 SH.
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4.00 Credits
A lecture-discussion laboratory approach to communication theory. Includes the scope and purpose of communication, the process, and the role it plays in verbal and nonverbal, face-to-face interactions. 4 SH.
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4.00 Credits
Basic principles of effective extemporaneous speaking to inform and motivate an audience. Emphasizes selection, organization, idea development and audience analysis. Students deliver, listen to, and criticize expository and persuasive speeches. 4 SH.
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4.00 Credits
Survey of the history, development, principles and practices of public relations. Investigates public relations ethics, relationships, and roles of mass media in a convergent society. Includes case studies and experiments in public relations practices. 4 SH.
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4.00 Credits
Students evaluate how advertisers select the appropriate media to reach their targeted audiences. They will be able to compare and contrast the advantages and disadvantages of various advertising options. 4 SH.
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4.00 Credits
Overview of the development, principles, and practices of corporate communication and principles of message design. Includes case studies and corporate simulations. 4 SH.
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2.00 Credits
Introduction to message content and style for corporate writing. Emphasizes memos, letters, advertisements and brochures. 2 SH.
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4.00 Credits
A survey of the elements of news and newswriting. Topics include the lead, style, news sources, news selection, covering beats, and writing obituaries. Prerequisite: COMM:131. 4 SH.
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2.00 Credits
A study of basic broadcast announcing techniques, including voice and diction, pronunciation and oral interpretation of American speech. 2 SH.
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2.00 Credits
The theory and practice of audio recording, production, and broadcast operations, including sound and broadcast wave theory, console operation, microphone techniques, commercial production, and broadcast procedures. 2 SH.
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