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Course Criteria
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3.00 Credits
Focus on knowledge and skills necessary to create corporate communication print resources, including the design, development, and production of brochures,pamphlets,newsletters,and publications using desktop publishing software. Topics include typography, graphics, color, layout, and publication for communication and information. Spring semester. 3 credits. Fee.
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3.00 Credits
Planning of media events, press conferences, corporate meetings, fund raisers, and special events. Developing budgets, timelines, media packages, and networks. Reviewing crisis management skills and strategies. Prerequisite: CA195. Fall semester. 3 credits. Fee.
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3.00 Credits
Legal and Ethical Issues in Communication critically examines the relationship between and among the rights and responsibilities of the individual, the employee, the client, the corporation, and the consumer, and our obligation to maintain a value centered approach to marketing and promotion tasks, while creating and maintaining a viable corporate image. Extensive review of historical and current case studies. Fall semester, oddnumbered years. 3 credits.
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3.00 Credits
A comprehensive study of fundamental principles and contemporary practices of communicating to a corporation’s shareholders and stakeholders. Students examine the central role of communication in the capital markets and the systemic interactions of corporations, intermediaries, analysts, regulators, media, and investors. They will obtain experience in writing, design, and publication of financial communication documents and in organization and production of financial communication events. Spring semester, odd-numbered years. Prerequisite: CS110. 3 credits. Fee.
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3.00 Credits
Study of how the First Amendment and its press,speech,religion, assembly, and petition clauses shape public discourse and artistic endeavors in the mass media and other public forums. Focus on how judicial decision-making has established the parameters within which the clauses have their impact. Examination of why some speech is not protected under the First Amendment umbrella. Fall semester, odd-numbered years. 3 credits.
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3.00 Credits
Intensive course in the production and use of informational resources to communicate in the corporate or organizational setting. Learners develop basic concepts and skills in information newsletter design and development, basic digital photography, news writing, computer graphics, and production and presentation techniques. Creativity and experimentation with the technologies are encouraged. Fall semester. 3 credits. Fee.
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3.00 Credits
A detailed examination of the corporate communication department, staff, and resources; the corporate communication plan as a marketing strategy; and the use of public relations as a positioning and propaganda strategy on the local, regional, national, and global scale. Prerequisites: CA290, CA295, and CA390. Spring semester. 3 credits. Fee.
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3.00 Credits
Senior culminating learning experience in the communication major. Learners are presented a specific, realistic problem in communication, and are expected to design, develop, and present a solution, with all components and resources. Prerequisite: CA395. Spring semester. 3 credits. Fee.
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1.00 - 3.00 Credits
Independent scholarly research on a particular area of interest to the learner, in consultation with the advisor, and with faculty guidance. Juniors and seniors only. Permission required. Repeatable for credit. 1 to 3 credits.
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3.00 Credits
The focus of the seminar is to discuss and debate current social, cultural, moral, ethical, and theoretical trends and issues that shape the disciplines and professions in communication. A significant research paper is required. Juniors and seniors only. Spring semester, even-numbered years. 3 credits.
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