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Course Criteria
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1.00 - 3.00 Credits
Individualized study of selected topics related to Business Administration. Repeatable for credit. Permission of Program Director is required. 1-3 credits.
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3.00 Credits
In consultation with an approved faculty member, the student will design and complete a research project in the intended area of practice. Supported by an extensive literature review, a scholarly paper of publishable quality will be presented in an oral final defense. Prerequisites: Successful completion of the 36- credit MBA curriculum. 3 credits.
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1.00 - 6.00 Credits
This internship provides the opportunity for students without business experience to see the relationship between their coursework and actual practice, gain relevant work experience, and develop a direction for their career. At least 80 hours of practice are required for each credit. Assessment is based on the supervisor's evaluation and a reflection paper. Repeatable for credit, maximum total of 6 credits. Permission required. 1-6 credits.
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3.00 Credits
An overview of the theoretical foundations and components of the communication process. Emphasis on the essential elements of self-assessment, interpersonal relationships, organizational communication, mass media, and cultural implications. Learners design and develop websites as an introduction to their major portfolio requirement. Fall semester. 3 credits. Fee.
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3.00 Credits
Learners will develop oral presentation skills, including public speaking,debate and dialectics,public readings,storytelling,use of body language,technologies,and occasion to motivate to enhance communication. Fall semester, even-numbered years. 3 credits.
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3.00 Credits
Examination of the knowledge and skills required for the business of sports communication, including interpersonal communication, small group dynamics, mass media, media relations, information and communication technologies, print communication and publishing, and oral communication; and the sports communication institutions, such as team and league media relations, college sports information offices, broadcasting venue, and public relations and advertising agencies. Fall semester. 3 credits.
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3.00 Credits
Learners develop their knowledge and skills to recognize when there is a need for information to resolve communication problems or situations, and their ability to identify, locate, evaluate, and effectively use that information to resolve the issue in an appropriate, effective, and efficient manner. Skill development in problem identification, search strategies, critical and creative analysis of information, evaluation of possible solutions, and effectiveness of oral communication, media writing, image and media interpretation, new media and technology, and cultural, intercultural, and international implications. Fall semester, oddnumbered years. 3 credits.
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3.00 Credits
Introduction to the organizational structure of the corporation and the corporate communication professional staff. Development of strategies and techniques for designing an integrated corporate identity, from logo through campaign, using the news media, public events, public relations, advertising, annual reports, newsletters, brochures, speeches, community activities, and various print and non-print applications. Spring semester. 3 credits. Fee.
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3.00 Credits
Development of the techniques and strategies for writing information and communication resources to support a corporate communication campaign,including writing for news media,public relations, advertising, annual reports, newsletters, brochures, speeches,and various print and non-print applications for internal and external publics. Fall semester. 3 credits.
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3.00 Credits
Study of various types of groups, leadership, problem solving techniques, crisis management, conflict resolution, decision making strategies, nonverbal communication, and component communication skills. Emphasis on effective language use including interpersonal, intercultural, and dyad, triad, and group processes, cultural organizations, and personality differences. Spring semester, odd-numbered years. 3 credits.
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