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Course Criteria
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0.00 Credits
Released Time
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3.00 Credits
Introduces the materials and methods used to design, develop, and market the fashion product, including current vocabulary and foundation of knowledge about industry practices and career opportunities.
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3.00 Credits
Examines the global textile manufacturing industry and the fundamental processes involved in producing natural and man-made fibers and fabrics as they relate to fashion product design and merchandising. Includes basic terminology and production processes as well as selection and evaluation of fabrics based on aesthetics, performance and care characteristics.
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2.00 Credits
Students are introduced to infomation, strategies, and skills, including employer expectations, business communications, interview skills, and other soft skills that enable them to succeed in the workplace.
Prerequisite:
FMM 101 (Prerequisite or Corequisite)
Corequisite:
FMM 101 (Prerequisite or Corequisite)
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2.00 Credits
Students apply knowledge and skills through internship. Students continue to accumulate information, strategies and soft skills that enable them to succeed in the workplace. Students apply knowledge and skills through internship opportunities in various fields within fashion merchandising and marketing. Offered summer only.
Prerequisite:
FMM 110
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3.00 Credits
Applies contemporary behavioral science and buying psychology to consumer behavior and decision- making. The process of building customer profiles and the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers are examined.
Prerequisite:
FMM 101
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3.00 Credits
This course prepares students for a professional sales career. Using role-playing and experiential exercises, students learn the latest strategies and tactics in identifying customer needs, building personal relationships, staying abreast of market trends and offering solutions, and exploring Customer Relationship Management (CRM).
Prerequisite:
FMM 101
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3.00 Credits
Examines brick & mortar retail operations, including understanding how trends in consumption, past, present, and future, determine a retailer's strategy and how the customer is enticed to enter, stay and buy.
Prerequisite:
FMM 101
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3.00 Credits
Students apply knowledge and skills through internship opportunities for the FMM retail laboratory, supporting the online and pop-up shops and special projects for industry and community partners. Examples include: various forms of research, data collection and analysis related to retail and marketing in a partner shopping zone, FMM Retail shop operations, product procurement, marketing, visual merchandising, product and marketing photography and graphics, sales, sales fulfillment. Students also program informatin review for the NRF Customer Service and Sales Certificatin, participate in practice tests, and pursue the certification option.
Prerequisite:
FMM 110
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3.00 Credits
This course examines the global aspects of product promotional strategies through the examination of the economic, political, and social/cultural trends of today's globalized marketplace. Various national an international regions are analyzed in terms of their market characteristics and current retail environment. Students research market information and analyze opportunities regarding merchandise positioning and brand imagery toward the development of a comprehensive promotional plan. Perequisites: FMM 101 and FMM 115.
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