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BUS 468: Advertising, Promotion, & Public Relat
3.00 Credits
Cairn University
A study of the role of advertising and public relations both in profit and non-profit organizations. Topics include marketing plans, promotions management, advertising effectiveness, creative design, copy development, media selection and management, research and getting the message out to the target audience. Either semester.
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BUS 468 - Advertising, Promotion, & Public Relat
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BUS 470: Personal Finance
3.00 Credits
Cairn University
This course provides an introduction to specific areas of personal finance and their application to the student's personal life. Either semester.
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BUS 470 - Personal Finance
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BUS 471: Sport Management
3.00 Credits
Cairn University
A course intended to assist the student in learning about sport and the management competencies and leadership skills necessary to effectively manage sport organizations. Either semester.
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BUS 471 - Sport Management
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BUS 472: Social Entrepreneurship
3.00 Credits
Cairn University
A course designed to introduce the concept of social entrepreneurship--the identifying and solving of social problems on a large scale by using innovative solutions. The student combines the disciplines of both business and social work and learns to identify problems, analyze the environment, develop strategies, and implement solutions to create and sustain high performing nonprofit organizations. Second semester.
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BUS 472 - Social Entrepreneurship
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BUS 480: Philosophy of Leadership
3.00 Credits
Cairn University
A course that examines the major leadership theories and explores issues and challenges associated with leadership in organizations. Students investigate factors that influence effective and ineffective personal and organizational leadership as well as methods of enhancing their own leadership development. First semester.
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BUS 480 - Philosophy of Leadership
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BUS 482: Fundraising and Development
3.00 Credits
Cairn University
A course that examines the critical issues of nonprofit public relations and development. Planned giving, marketing, fundraising, and working with businesses and foundations are among major topics to be covered. Either semester.
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BUS 482 - Fundraising and Development
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BUS 483: Principles of Organizational Consulting
3.00 Credits
Cairn University
A course to enable students to enhance their diagnostic and intervention skills for use as an internal or external consultant. Students will acquire an understanding of methods that are necessary to help others accurately diagnose the source of problems and the strategies that will facilitate an appropriate intervention. Either semester.
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BUS 483 - Principles of Organizational Consulting
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BUS 485: Ethics in Organizational Leadership
3.00 Credits
Cairn University
An examination of the role of ethics in the life of leadership. Personal and professional dimensions of leadership decisions and behaviors are considered using case studies to focus on the dilemmas that people in leadership roles often face. Special emphasis is on assisting students to develop a personal code of ethics and assess their own behavior in light of it. First semester.
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BUS 485 - Ethics in Organizational Leadership
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BUS 491: Business Policy and Strategy
3.00 Credits
Cairn University
This academic “capstone” course is a comprehensive and integrated study of current business topics. The case study method is used to discuss policy formulation and strategic planning. Included is a study of the application of biblical ethics to the field of business. Issues of current relevance including resource-based theory, stakeholder management, enterprise strategy, transactions cost theory, agency theory, restructuring, strategic alliances and global competitiveness are covered. This course is designed to utilize the student's knowledge of business and apply this knowledge to analyzing actual business situations, and developing business strategies. First semester.
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BUS 491 - Business Policy and Strategy
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BUS 492: Case Studies in Business
3.00 Credits
Cairn University
A course combining practical work in the areas of business ethics, decision making, and organizational leadership. First semester.
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BUS 492 - Case Studies in Business
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