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Course Criteria
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3.00 Credits
5530. International Sustainable Tourism. 3 hours. Examines the philosophy, concepts, and attitudes prevalent in practices of sustainable tourism in global destinations. Emphasizes the social / cultural, environmental, and economic elements of sustainable tourism development. The variety of ways sustainable tourism activities are organized internationally and best practices are explored.
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3.00 Credits
5531. Sustainable Natural Resource Management. 3 hours. Examines the fundamental changes affecting the world that are impacting institutions and attitudes toward more sustainable natural resource management. Problems with the depletion of the ozone layer, global warming, deforestation, species decimation, coastal erosion, wetlands protection, acid rain, water pollution, solid and hazardous waste disposal, toxic air emissions, and other environmental problems of similar magintude require changes in the industry. Case study analysis and problem solving. Taught at CATIE in Costa Rica.
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3.00 Credits
5532. Context and Challenges of Applied Sustainable Tourism Development. 3 hours. The environment's dilutive capacity and its importance to the sustainable tourism are explored. Factors critical to sustainable tourism industry such as concentration of visitors, rising affluence, technological change, and increased expectations are examined. Social responsibility, cultural assessment, and community participation principles for applied sustainable tourism development are considered in case studies and field excursions. Intervention strategies for sustainable tourism development are presented as a compelling case for an effective private-public partnership for development of sustainable tourism. Taught at CATIE in Costa Rica.
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3.00 Credits
5533. Environmental Policies in a Changing World. 3 hours. A comprehensive overview of the theory and application of environmental policy. Policy instruments for environmental and natural resource management are explored in an industry-based context. Costa Rica's national strategy for sustainable development and its policy implications for the sustainable tourism are explored. Focuses on the selection and design policy instruments for preserving the environment and/or reducing impact from tourism projects and programs. Taught at CATIE in Costa Rica.
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3.00 Credits
5534. Seminars in Sustainable Tourism : Experiences of Successful Practitioners in Costa Rica. 3 hours. Seminar series examines the complexity of evaluating sustainability and the need for evaluation from various perspectives. Outlines the dilemmas that may present themselves in sustainable tourism projects, represented as competing values from the practitioner's point of view. Experiences of successful and not to successful practitioners of sustainable tourism are analyzed for the best practices in operational management, customer satisfaction, business planning, and promotion-marketing. Students will also recognize the importance of scale when evaluating sustainability because the scope of experiences in this course covers both small and large scale tourism projects. Taught at CATIE in Costa Rica.
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3.00 Credits
5355. Quantitative and Qualitative Analyses in Sustainable Tourism. 3 hours. Provides the tools and methods required for collecting, interpreting, analyzing, and reporting quantitative and qualitative data. Quantitative and qualitative tools with a wide range of applications in the fields of sustainable tourism and environmental science are used. Focuses on research in rural communities are applied. Taught at CATIE in Costa Rica.
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3.00 Credits
5536. Field / Practical / Professional Experience with Research Applications (Capstone). 3 hours. This course combines field, practical, or professional experience with applied research. Supervised work experience in hospitality / tourism businesses, agencies, or institutions as related to field and research interests is required. Requires a maximum of 150 hours of work experience / field research in the last semester of the masters degree as a capstone. The types of field work and research projects required by the course will be supported by area hospitality / tourism businesses, non-governmental organizations, and / or governmental organizations in Costa Rica through partnerships with CATIE. Taught at CATIE in Costa Rica.
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3.00 Credits
5540. Tourism Services Management and Marketing. 3 hours. Concepts, tools, and strategies necessary to effectively manage and market tourism services at the operational and destination level. The distinct character of tourism services and implications for management and marketing are explored. Topics include foundations of tourism management and marketing, managing tourism relationships, market oriented management, marketing the operational and destination image (branding), tourism servicescapes, and managing a tourism service culture.
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3.00 Credits
5550. Promotional Strategies. 3 hours. Analyze internal, external and situational factors that influence promotion strategies including advertising, public relations, promotions and salesmanship. Formulate and judge promotion strategies that generate added economic value to textile, apparel, home furnishings, or hospitality products or companies.
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3.00 Credits
5600. Managing Customer Experiences. 3 hours. Explore concept merchandising of tangible and intangible products and services that link merchandising and hospitality segments. Apply merchandising strategies of planning, developing and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.
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