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Course Criteria
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3.00 Credits
5280. Hotel and Restaurant Operations: Theory and Analysis. 3 hours. A study of hotel and restaurant management operations problems, including the areas of budgeting, human resource scheduling and payroll control, sales forecasting, costing and financial statement analysis. Students will be actively involved in writing and discussing cases on current operations issues.
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3.00 Credits
5300. Research Methods in Merchandising and Hospitality Management. 3 hours. Critical evaluation of research methods in merchandising and hospitality management fields. Develop research framework and formulate research design questions. Enhance research skills through writing a thesis proposal or research proposal.
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3.00 Credits
5350. Contemporary Issues and Trends in Merchandising and Hospitality Management. 3 hours. An analysis of current issues, trends and future projections influencing the field of either hotel and restaurant management or fashion merchandising.
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3.00 Credits
5400. Research Applications in Merchandising and Hospitality Management. 3 hours. Execute research projects with implications for marketers in textile, apparel, home furnishings or hospitality industries. Emphasis is on conceptualizing problems, analyzing and interpreting data, and writing for industry and/or scholarly dissemination. Prerequisite(s): SMHM 5300; statistics; or consent of instructor
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3.00 Credits
5440. Consumer Theory. 3 hours. Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated consumer behavior models for strategic decision-making in both domestic and international consumer-driven markets in merchandising and hospitality industries.
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3.00 Credits
5460. Human Capital Development in Merchandising and Hospitality Management. 3 hours. Major areas of human relations skills necessary for managing employees and customers in merchandising and hospitality management are studied. Topics include employee supervision, motivation, communication, training, management development, problem-solving, decision making and stress management.
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3.00 Credits
5480. Hospitality Industry Finance. 3 hours. Critical evaluation of financial management issues in the hospitality industry. Analysis and evaluation of asset structures, capital structures, cost of capital, and capital budgeting for hospitality firms. Determination of financial aspects of hotel valuation. Evaluation and comparison of the financial value, worth, and health of hospitality firms.
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3.00 Credits
5500. Merchandising Strategies. 3 hours. Merchandising theory, principles and practice applied to the strategic planning, developing and presenting of textile, apparel and home furnishings product lines. How consumer driven markets motivate product sourcing, pricing, assortment, styling and timing in the global distribution pipeline.
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3.00 Credits
5510. Advanced Buying, Planning & Allocation. 3 hours. In depth study of planning, buying, and distributing merchandise to retail stores. Focuses on maximizing profit and decision-making strategies and principles. Prerequisite(s) : SMHM 3510 or SMHM 5010 with a grade of C or better or permission of the instructor.
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3.00 Credits
5520. Global Tourism Systems. 3 hours. In-depth analysis of the global travel and tourism industries from a systems perspective. Models of tourism systems used as methodological tools to understand this complex global industry. Topics include historical, contemporary, and future effects of travel and tourism as related to social, economic, cultural and environmental issues.
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