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MKTG 4810: Special Topics in Marketing or Logistics
3.00 Credits
University of North Texas
4810. Special Topics in Marketing or Logistics. 3 hours. Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include supply chain management, transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing. Prerequisite(s): completion of 9 hours of upper-division marketing courses. May be repeated for credit as topics vary.
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MKTG 4880: Advanced Marketing Management
3.00 Credits
University of North Texas
4880. Advanced Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3700 and MKTG 3710.
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MKTG 4890: Applied Marketing Problems
3.00 Credits
University of North Texas
4890. Applied Marketing Problems. 3 hours. Capstone marketing course. Students work in team settings to develop a comprehensive marketing plan. The marketing plan requires students to integrate a wide range of marketing principles and practices. The integrated marketing plan requires students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of the marketing plan. Prerequisite(s): MKTG 3650, 3700, 3710 and graduating senior status.
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MKTG 4900: Special Problems
1.00 - 3.00 Credits
University of North Texas
4900. Special Problems. 1-3 hours each.
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MKTG 4951: Honors College Capstone Thesis
3.00 Credits
University of North Texas
4951. Honors College Capstone Thesis. 3 hours. A major research project is prepared by the student under the supervision of a faculty member and presented in standard thesis format. An oral defense is required of each student for successful completion of the thesis. Prerequisite(s) : completion of at least six hours in honors courses; completion of at least 12 semester credit hours in the major department in which the thesis is prepared; approval of the department chair and the dean of the school or college in which the thesis is prepared; approval of the dean of the Honors College. May be substituted for HNRS 4000.
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MKTG 4980: Experimental Course
1.00 - 4.00 Credits
University of North Texas
4980. Experimental Course. 1-4 hours. New courses offered on a trial basis.
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MKTG 5000: Marketing Concepts
1.50 Credits
University of North Texas
5000. Marketing Concepts. 1.5 hours. A functional analysis of marketing and its importance in the economy as well as in business management. Develops an understanding of the increased complexity of the modern marketing system, why it is essential and how it performs. Embraces business activities involved in moving goods from production to consumption. This course meets the deficiency requirement in marketing for MBA candidates.
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MKTG 5150: Marketing Management
3.00 Credits
University of North Texas
5150. Marketing Management. 3 hours. Application of concepts, tools and procedures employed by practicing marketing managers. Specific attention is given to product development and management, promotion development and management, channel selection and management, physical distribution management, and price setting and management. Students acquire skills in the essentials of case analysis and written as well as oral presentation of their analysis. Oral presentations may be made using electronic media. Groups may be required for case work. Prerequisite(s): MKTG 3650 or 5000.
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MKTG 5200: Customer Behavior
3.00 Credits
University of North Texas
5200. Customer Behavior. 3 hours. In a marketplace increasingly characterized by enduring buyer-seller relationships, marketers must be acutely aware of the individual and organizational characteristics that foster brand loyalty and equity. The identification of changing trends in customer behavior as applied to domestic and global markets, consumer markets, business-to-business markets, institutional markets, not-for-profit markets and governmental markets is critical for competitive success in today's dynamic markets and environments. The student will be introduced to models of buying behavior in consumer, business-to-business and not-for-profit marketing exchanges.
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MKTG 5250: Information for Strategic Marketing Decisions
3.00 Credits
University of North Texas
5250. Information for Strategic Marketing Decisions. 3 hours. Overview of methods for conducting market research. Research methodology topics covered include why and when to do marketing research; data types, sources and collection methods; sampling; and data analysis techniques. Use of the Internet as a major resource for conducting market research. Prerequisite(s): MKTG 5150 and MSCI 5010; MSCI 5180 is recommended; or consent of department.
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