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MKTG 2980: EXPERIMENT COURSE
1.00 - 4.00 Credits
University of North Texas
2980. Experimental Course. 1-4 hours. New courses offered on a trial basis.
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MKTG 3010: Professional Selling
3.00 Credits
University of North Texas
3010. Professional Selling. 3 hours. Professional selling principles and practices for business applications. Principles of communication, listening, selling yourself and a business sales model. Students develop and present two sales presentations. Satisfies the COBA business foundation communication requirement. Open to all majors. Satisfies the Communication requirement of the University Core Curriculum.
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MKTG 3650: Foundations of Marketing Practice
3.00 Credits
University of North Texas
3650. Foundations of Marketing Practice. 3 hours. Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs. Prerequisite(s): junior standing.
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MKTG 3660: Advertising Management
3.00 Credits
University of North Texas
3660. Advertising Management. 3 hours. Advertising for business executives; creation of primary demand, stimuli, promotional programs, media selection, appropriation and evaluation. Prerequisite(s): MKTG 3650
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MKTG 3700: Marketing and Money
3.00 Credits
University of North Texas
3700. Marketing and Money. 3 hours. Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is intensively hands-on and makes use of mini cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix. Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion is recommended).
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MKTG 3710: Marketing Research and Information Technology
3.00 Credits
University of North Texas
3710. Marketing Research and Information Technology. 3 hours. Examination of marketing information technologies and marketing research. Students learn why and when to do marketing research, the types and sources of primary and secondary data available, methods for collecting data, the construction of data gathering instruments (e.g. questionnaires), the use of measurement scales, basic sampling, and data analysis techniques. Class emphasizes the use of secondary data sources, especially on-line, electronic sources of marketing information. Prerequisite(s): DSCI 2710 and MKTG 3700 (may be taken concurrently).
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MKTG 3720: Internet Marketing Concepts and Strategy
3.00 Credits
University of North Texas
3720. Internet Marketing Concepts and Strategy. 3 hours. Students are expected to garner an appreciation for the role of e-commerce for creating competitive advantage in the global marketplace. Course reviews models and strategies pertinent to internet marketing, including market segmentation, marketing mix strategies and customer relationship management. Prerequisite(s): MKTG 3650
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MKTG 3881: Personal Professional Development
1.00 Credits
University of North Texas
3881. Personal Professional Development. 1 hour. Emphasis is on career development including preparation of professional resumes, developing interviewing skills, and utilizing UNT Placement Office facilities and services. Guest speakers from various industrial settings familiarize students with professional opportunities in marketing.
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MKTG 4020: CONSUMER BEHAVIOR SEM
3.00 Credits
University of North Texas
CONSUMER BEHAVIOR SEM
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MKTG 4120: Buyer Behavior
3.00 Credits
University of North Texas
4120. Buyer Behavior. 3 hours. A survey of individual and organizational decision making in the acquisition, consumption and disposition of goods and services, with selected applications in market segmentation, marketing communications and marketing management. Topics include consumer and organizational behavior models and decision processes; internal influencing forces of motivation, perception, learning, personality, lifestyle and attitudes; external influencing forces of culture, subculture, demographic, social class, reference group and household. Prerequisite(s): MKTG 3650
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