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Course Criteria
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3.00 Credits
This course is an introduction to the principles of advertising and public relations (familiarity with Microsoft Word, PowerPoint and Internet recommended). This includes the analysis of advertising's role within marketing; how advertising works; the consumer audience; advertising research and planning; advertising media, ad design and copywriting, promotional tools; ad campaign evaluation and the role of public relations. Offered fall semester only.
Prerequisite:
BUSA 232
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3.00 Credits
The Digital Marketing course introduces students to the key principles and techniques used in digital marketing. Students will demonstrate their comprehension of developing digital marketing strategies and tactics using various digital marketing tools including social media marketing, website marketing, search engine optimization/marketing, email marketing, mobile marketing, digital branding and photography. Students will further analyze the current trends and analytics using digital tools while exploring the ethical/ legal considerations in developing a Digital Marketing Plan.
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3.00 Credits
Using an international business model, the students work as team members in a simulated business firm in a state-of-the-art facility; students have the opportunity to perform various business functions (i.e. accounting, human resources, marketing/sales, purchasing/inventory control) as the firm transacts business with students in other simulated companies both in the U.S. and in other countries.
Prerequisite:
ACCT 101, BUSA 131, BUSA 205, BUSA 221G, and CISC 104
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3.00 Credits
Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Offered spring semester only.
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3.00 Credits
An introduction to the nature of the finance function, to develop a foundation of financial management concepts. This will enable to the student to review and analyze financial statements, the time value of money, financial markets, and institutions, estimate risk and return, calculating the cost of capital, and estimating cash flows on capital budgeting projects. Students will manage a portfolio of debt and equity securities with the goal of providing an above average, risk-adjusted return.
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3.00 Credits
This course provides an introduction to drafting procedure, practice, and principles. Basic skills and techniques of drafting including freehand orthographic and pictorial sketching will be covered. Emphasis will be placed on the essentials of lines, lettering, multiview projections, section views, dimensioning, tolerancing and notation in the execution of detail and assembly drawings. An introduction to interpreting mechanical drawings and CAD software usage will be explored.
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3.00 Credits
This is the first of three courses that explores the Autodesk AutoCAD software. This course introduces the basic 2D elements of computer-aided drafting using AutoCAD. Basic skills including screen controls, file management, creating entities, editing techniques, creating two-dimensional drawings, and printing/plotting methods will be covered. Additional course fees: $15.00.
Prerequisite:
CADM 100 (Prerequisite or Corequisite)
Corequisite:
CADM 100 (Prerequisite or Corequisite)
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3.00 Credits
This course introduces the concepts of interpreting and sketching engineering drawings and specifications. The course will cover multiview projection, dimensioning, section, geometric dimensioning and tolerancing; working drawings, and pictorials. The introduction to electrical, electronic, tooling, welding, piece part, sub-assembly, and assembly drawing are covered. Also available through Online Learning.
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3.00 Credits
This course provides an introduction to quality control and mechanical measurement techniques used in manufacturing environments. The course introduces the concepts, principles, and techniques of measurement using various types of measuring equipment.
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3.00 Credits
Fundamentals of manufacturing; survey of engineering materials, including the properties of each material and phase diagrams; processes for modifying materials; product design and material selection, relationship between conceptual, functional and process design; manufacturing processes; fundamental workings of the process, its capabilities, typical applications, advantages and limitations. Also available through Online Learning.
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