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  • COM 301 ,302: Media Theory & Methods

    4.00 Credits
    Muhlenberg College

    Explores classic and contemporary media theories and research methodologies, including the historical and philosophical foundations of paradigm formation in media research, the social and institutional contexts that led to the emergence of the communication discipline, and current controversies within the field. This course builds upon principles and concepts introduced in Media & Society. Prerequisites: COM 201 or 202 Media & Society and COM 230 or 231 Documentary Research Meets general academic requirement W when offered as 302.
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  • COM 312 ,313: Media Industries

    4.00 Credits
    Muhlenberg College

    Considers the forces (legal, political, economic, historical, and cultural) that shape what we watch on television, read in books, or hear on the radio. Explores a wide range of print and electronic media industries as well as developing media like the internet. Economic and critical analysis is used to examine both the institutional forces and individualized decisions that ultimately shape the content and format of mass media messages. Selected topics include media conglomeration, target marketing, media integration and digital television, and globalization of media markets. Prerequisite: COM 101 Introduction to Communication or COM 201 or 202 Media & Society Meets general academic requirement W when offered as 313.
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  • COM 314 ,315: Audience Analysis

    4.00 Credits
    Muhlenberg College

    Examines the concept of audiences from a variety of qualitative and quantitative research perspectives: as "victims," users, subcultures, and market commodities. Television ratings, public opinion polls, and otherstrategies for measuring audience feedback are analyzed and assessed. Meets general academic requirement W when offered as 315.
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  • COM 316 ,317: Mass Persuasion & Propaganda

    4.00 Credits
    Muhlenberg College

    Examines the historical development, social roles, communicative techniques, and media of propaganda. Thematic emphasis varies from semester to semester with case studies drawn from wartime propaganda, political campaigns, advertising, and public relations. Meets general academic requirement B (and W which applies to 317 only).
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  • COM 321 ,322: Writing for the Media

    4.00 Credits
    Muhlenberg College

    Provides intensive writing experiences in a variety of formats. Introduces students to the different conventions of writing for print media, radio, and television. Class structure, assignments, and timed writing exercises are designed to simulate a working media environment. Prerequisite: COM 101 Introduction to Communication or COM 201 or 202 Media & Society Meets general academic requirement W when offered as 322.
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  • COM 334 ,335: Health Communication

    4.00 Credits
    Muhlenberg College

    Examines interpersonal as well as mediated dimensions of health communication, including theories and case studies that address issues in physician and patient communication gender, race, and cultural constituents in health communication techniques for the production, distribution, and assessment of healthcare information the design and implementation of public health campaigns and the use of communication technologies in the production of health communications. Emphasizes writing. Meets general academic requirement W when offered as 335.
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  • COM 336 ,337: Environmental Communication

    4.00 Credits
    Muhlenberg College

    Explores theories, models, and strategies for production and assessment of environmental communications. Examines environmental media and campaigns and provides students with skills to identify and solve problems in environmental communications and in the production of environmental media. Emphasizes writing. Meets general academic requirement W when offered as 337.
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  • COM 338 ,339: Organizational Communication

    4.00 Credits
    Muhlenberg College

    Explores theories, models, and strategies for internal and external communication within organizations. The constituents, constraints, values, practices, and media of organizational cultures are investigated from historical, crosscultural, and contemporary practices. Primary emphasis is on the corporate experience in the United States. Meets general academic requirement W when offered as 339.
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  • COM 344 ,345: Documentary Film

    4.00 Credits
    Muhlenberg College

    Examines documentary and other realitybased modes of film and video production and the assumptions these forms make about truth and authenticity and how they shape our understandings of the world. Both historical and contemporary forms will be considered. Meets general academic requirement A (and W which applies to 345 only).
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  • COM 346 ,347: Exploratory Cinema

    4.00 Credits
    Muhlenberg College

    Examines the origin and growth of "avantgarde"cinema. Traces the history of film and video art from the early 1920s to the present, focusing on its structural evolution, thematic shifts, coexistence with commercial cinema, and its impact on contemporary media. Meets general academic requirement A or H (and W which applies to 347 only).
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