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  • BUS 239 ,240: Marketing

    4.00 Credits
    Muhlenberg College

    This course will provide a decisionoriented overview of marketing management in modern organizations. It will take a strategic approach to the presentation of marketing and will provide a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making. Specific topics will include buyer behavior, marketing research, macro environment, new product development, product life cycle, channels of distribution, advertising, and pricing. Prerequisite: ACT 101 Financial Accounting and ECN 101 Principles of Macroeconomics and ECN 102 Principles of Microeconomics and MTH 144 Statistical Analysis or MTH 104 Statistical Methods Meets general academic requirement W when offered as 240.
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  • BUS 260 ,261: Marketing in NotforProfit Organizations

    4.00 Credits
    Muhlenberg College

    Marketing in NotforProfit Organizations is a servicelearning course that builds upon what the students have studied in Marketing. Other marketing courses primarily refer to forprofit organizations. In this course, the students learn about the nonprofit sector read about pertinent philosophical, religious, and historical underpinnings behind philanthropy, volunteerism, and the nonprofit sector study marketing concepts and how they are applied at nonprofits and perform a handson service learning marketing project with a nonprofit organization. Prerequisite: BUS 239 or 240 Marketing or permission of instructor. Limited to juniors or seniors. Meets general academic requirement W when offered as 261.
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  • BUS 304: Electronic Commerce & the Internet

    4.00 Credits
    Muhlenberg College

    This course focuses on how tangible and electronic (or "digital") products are produced, marketed,distributed, and supported in Internet environments. The course also includes a technological overview of the Internet and the Web, its organizational effects, security and privacy issues, electronic payment methods, legal and ethical issues, and ecommerce business models. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors
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  • BUS 331 ,332: Management Science

    4.00 Credits
    Muhlenberg College

    A survey of analytical models used to solve business problems in profit and nonprofit organizations. Topics include linear programming, integer programming, project scheduling, transportation and assignment models, decision analysis, forecasting, simulation models, and network models. Throughout the semester, spreadsheet software will be employed. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors Meets general academic requirement W when offered as 332.
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  • BUS 333 ,334: Forecasting Models

    4.00 Credits
    Muhlenberg College

    An introduction to the mathematical and statistical models used in business and economic forecasting. Emphasis is placed on regression models, exponential smoothing, and Box Jenkins (ARIMA) models. Both forecasting theory and applications are examined. Prerequisite: MTH 144 Statistical Analysis or MTH 104 Statistical Methods and ECN 101 Principles of Macroeconomics and ECN 102 Principles of Microeconomics. Limited to juniors or seniors Meets general academic requirement W when offered as 334.
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  • BUS 335 ,336: Labor/Management Relations

    4.00 Credits
    Muhlenberg College

    The course begins with an introduction to and overview of major legislation affecting the labor movement in the U.S. Then, the major focus is on fostering an understanding of historical, contemporary, and likely future trends in the nature of labor/management relations in this country. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors Meets general academic requirement W when offered as 336.
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  • BUS 341 ,342: Global Marketing

    4.00 Credits
    Muhlenberg College

    Global Marketing exposes students to the concepts, practices, and theories of international marketing and global trade and introduces students to the global interdependence of consumers and corporations. Students assess how international influences, such as culture, social structure, politics, monetary systems, and legal issues, affect the firm's management decision making process and marketing decisions and also influence consumer behavior. The realistic Export Plan project, where students introduce a new product to a country, requires extensive research. Students immerse themselves in the culture and economy of a country of their choice and then plan a global marketing strategy for their product. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors. Meets general academic requirement W when offered as 342.
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  • BUS 345 ,346: Marketing Management

    4.00 Credits
    Muhlenberg College

    Marketing Management expands student knowledge of basic marketing principles by merging the theoretical foundations of the discipline with actual business situations presented in a case study format, thus providing insight into complex marketing issues. The course will help develop students' decisionmaking skills by focusing on the major decisions that marketing managers and top management face in their efforts to integrate organizational capabilities and resources with marketplace needs and opportunities. Students learn how to write a marketing plan and practice making strategic and daytoday decisions within a complex, competitive business environment with simulation games. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors Meets general academic requirement W when offered as 346.
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  • BUS 347 ,348: Marketing Research

    4.00 Credits
    Muhlenberg College

    Marketing Research examines the use of information to improve marketing management decision making. Students will have exposure to qualitative and quantitative research techniques. Building upon the students' marketing and statistics knowledge and using a systems approach, the class discusses the identification of data needs, methods of data collection, and analysis and interpretation of findings. Attention is given to identifying the many sources of error that occur when conducting research and the importance of minimizing total error. Typically, teams of students conduct a marketing research project for a client. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors Meets general academic requirement W when offered as 348.
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  • BUS 351: Entrepreneurial Studies

    4.00 Credits
    Muhlenberg College

    The initial entrepreneurship course is designed to awaken the student's entrepreneurial spirit. Class discussions and textbook readings will explore entrepreneurial characteristics, creative thinking methods, risk analysis, and business planning. Since the business plan serves as the model for entrepreneurial thinking, students will work in teams to build a business plan for a hypothetical business. Writing a business plan will expose the student to the marketing research methods, marketing strategies, and financial planning procedures needed to start a new venture. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors
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