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Course Criteria
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3.00 Credits
Legal principles related to conduct of business and industry. Topics of analysis include contracts, sales, agency, business organizations, partnerships, corporations, pass-through entities, unfair competition, and cyberlaw. J. Ravelle
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3.00 Credits
Psychology of consumers. Methods of psychological research for problems in consumer areas. Impact of personality, learning, motivation, and perception on consumer decisions. Topics include consumer stereotypes, social groups as consumers, advertising, product or brand images and identifi cation, and attitude change in consumers. Recommended: Management 251. Fall. Kaskowitz
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3.00 Credits
Theories of fi nancial management of business organizations, with emphasis on corporate form. Combines theoretical and environmental frames of reference to determine how fi rms maximize value. Real and fi nancial asset valuation, risk and rate of return, cost of capital, portfolio choice, longand short-term fi nancing decisions. Prerequisites: Economics 152 and 156, Accounting 157. Writing-intensive. Leeds, Munemo, L. Ravelle
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3.00 Credits
The role of marketing activities in management of an organization. Emphasis on application of marketing principles to design and implement effective programs for marketing products and services to consumers and industrial users. Market analysis and buyer behavior in the development of appropriate product, pricing, distribution, and promotional strategies. Prerequisite: Economics 152 or permission of instructor. Kaskowitz
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3.00 Credits
Employee motivation, recruitment and selection, performance evaluation, training and development, compensation and benefi t plans, intra-organizational communication. Emphasis on case studies to develop problemsolving and decision-making abilities; operational practices; relevant behavioral- science theories; public policy and institutional constraints on effective use of human resources. Prerequisite: Management 223 or permission of instructor. Marabella, Wright
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3.00 Credits
Introduction to managing the supply side of profi t and not-for-profi t organizations, and their production of goods and services. Includes process improvement, scheduling, materials management, and quantitative methods for operations management. Prerequisites: Economics 152 and 156. Recommended: Economics 225. Spring. Brower
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3.00 Credits
Methods of collecting, analyzing, and interpreting data to aid marketing managers in identifying market problems and opportunities and to develop effective marketing strategies. Prerequisites: Economics 156 and Management 251. Spring. Kaskowitz
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3.00 Credits
Aspects of legal environment of fi nancial and thrift institutions. Application of Uniform Commercial Code to commercial paper, deposits and collections, investments, and secured transactions. Consumer credit transactions, mortgages and realty, trusts and estates. Prerequisite: Accounting 157. Alternate years. J. Ravelle
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3.00 Credits
Issues in international business and management from a world-system perspective; development of management as it infl uences and is infl uenced by multinational network of organizations, governments, and business enterprises. Theory and practice of global management, requiring perspective compatible with changing nature of international relations. Alternate years. West
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3.00 Credits
Principles underlying investment analysis and policy; salient characteristics of governmental and corporate securities; policies of investment companies and investing institutions; relation of investment policy to money markets; forces affecting securities prices; construction of personal and institutional investment programs. Determination of investment values, portfolio analysis, optimal investment planning. Securities and Exchange Commission regulations. Prerequisite: Economics/Management 231. Spring. Leeds, L. Ravelle
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