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Course Criteria
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3.00 Credits
This course aims to prepare students to be effective leaders in marketing analytics, especially in the dynamic context of digital platforms and social media. Prerequisite: C or better in MKTG 350. FS: 04/06/2022.
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3.00 Credits
Sustainability (environmental, social, and economic performance) is a top priority for CEOs and is increasingly embedded into business strategy, resulting in changing business models, product strategies and innovation, etc. This course explores the challenges and opportunities facing businesses through a sustainability lens. Through readings, speakers, discussions and critical thinking exercises, students will gain exposure to the key environmental and social issues facing businesses today and how they are reacting. Emphasis will be placed on understanding the tradeoffs between economic, environmental and social performance. Throughout the semester, students will analyze the complex tradeoffs and leverage various frameworks to understand how businesses determine their strategic priorities, measure performance, and communicate that to key stakeholders. FS: 11/03/2021.
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3.00 Credits
Understand and demonstrate benefit and solution-based sales processes. Create daily discipline to drive sales performance. Prerequisite: C or better in MKTG 350. FS: 12/02/2020.
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3.00 Credits
An introduction to Marketing on the predominant social media platforms (e.g. Facebook, Instagram, Twitter, etc). Prerequisite: C or better in MKTG 350. FS: 03/03/2021.
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3.00 Credits
Student will participate in a Sales Internship for the duration of the current semester. The scope of the work for the internship must be agreed upon by the student, a representative of the DMBS undergrad advisement office, the professor and the internship coordinator for the company before the semester starts. Prerequisite: C or better in MKTG 350. FS: 12/07/2022.
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3.00 Credits
Student will participate in a Marketing Internship for the duration of the current semester. The scope of the work for the internship must be agreed upon by the student, a representative of the DMBS undergrad advisement office, the professor and the internship coordinator for the company before the semester starts. Prerequisite: C or better in MKTG 350. FS: 12/07/2022.
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4.00 Credits
Origin and evolution of the oceans, plate tectonics, ocean circulation, waves and tides, seawater and sediment composition, and influences on biology. Three lecture and three laboratory hours per week. Scheduled field trips required. CL: 2020.
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4.00 Credits
Origin, evolution, and diversity of marine life, biological production, trophic dynamics, nutrient cycles, marine resources, and environmental concerns. Three lecture and three laboratory hours per week. Scheduled field trips required. CL: 2020.
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3.00 Credits
A nontechnical introduction to human interactions with the marine environment: marine organisms, marine systems, and the physical and chemical characteristics of oceans and estuaries. Not available for marine science major credit. CL: 2020.
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1.00 Credits
Experiments and exercises which illustrate how specific components of marine environments are structured, function, and can be measured. Two laboratory hours per week. Not available for marine science major credit. Attendance on designated field trips may be required. Prerequisite or Corequisite: MSCI 210. CL: 2020.
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