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MGSC 497: OSC Capstone Project
4.00 Credits
University of South Carolina-Columbia
Course entails executing projects that apply OSC concepts to solve significant operational or supply-chain problems at simulated or actual firms. Teams write recommendation reports and oversee sourcing strategies pursued in exemplar firms. Prerequisite: C or better in MGSC 485 and permission of instructor based on competitive application. FS: 12/07/2022.
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MGSC 498: Project Management
3.00 Credits
University of South Carolina-Columbia
An introduction to the qualitative and quantitative approaches to the management of projects as well as a review MS Project software. FS: 06/05/2019. CL: 2020.
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MKTG 350: Principles of Marketing
3.00 Credits
University of South Carolina-Columbia
Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Prerequisite: ECON 221, ECON 222, ACCT 225, and ACCT 226 for Business Administration majors; ECON 224 and ACCT 222 for non-Business Administration majors. CL: 2020.
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MKTG 351: Consumer Behavior
3.00 Credits
University of South Carolina-Columbia
The consumer decision process, with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications. Prerequisite: C or better in MKTG 350. FS: 06/02/2021.
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MKTG 352: Principles of Marketing Rsrch
3.00 Credits
University of South Carolina-Columbia
Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers. Prerequisite: MKTG 350, MGSC 291. FS: 06/01/2022.
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MKTG 445: Sales Strategy
3.00 Credits
University of South Carolina-Columbia
Understand the fundamentals of the sales process and how to ensure client engagement. Learn follow-up skills that will help you in every walk of life. Learn the fundamentals of effective business communication (voicemail, email, and hand-written). Prerequisite: MKTG 350. FS: 06/01/2016. CL: 2020.
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MKTG 446: Sales Automation
3.00 Credits
University of South Carolina-Columbia
The context, tools and conceptual understanding of the technology-related and managerial expectations of an entry level sales representative. Prerequisite: MKTG 350. FS: 06/01/2016. CL: 2020.
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MKTG 447: Pricing Strategy
3.00 Credits
University of South Carolina-Columbia
An in-depth understanding of the fundamentals of pricing strategy formulation and implementation. Prerequisite: MKTG 350. FS: 06/01/2016. CL: 2020.
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MKTG 448: Data Science for Business
3.00 Credits
University of South Carolina-Columbia
The conceptual, applied, and managerial elements of advanced data science methods for business decision-making. Prerequisite: B+ or better in MGSC 291. FS: 12/04/2019. CL: 2020.
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MKTG 451: Topics in Marketing
3.00 Credits
University of South Carolina-Columbia
Reading and research on selected topics in marketing. Course content varies and will be announced in the schedule of classes by title. Prerequisite: MKTG 350. CL: 2020.
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