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JOUR 400: Digital Media and Big Data
3.00 Credits
University of South Carolina-Columbia
Understanding digital media concepts including AI, blockchain, net neutrality, big data, privacy, and network analysis. FS: 12/05/2018. CL: 2020.
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JOUR 416: Creative:Strategy to Execution
3.00 Credits
University of South Carolina-Columbia
Principles and practices of developing creative and effective brand communications and to acquire proficiency in execution of brand communications. Prerequisite: C or better in JOUR 220, JOUR 316 and JOUR 317. FS: 12/01/2021.
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JOUR 419: Special Topics in Advertising
3.00 Credits
University of South Carolina-Columbia
Topics addressing contemporary issues in advertising and brand communications. Topics may change from term to term. May be repeated for credit with different topics. FS: 09/09/2020.
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JOUR 421: Media Analysis
3.00 Credits
University of South Carolina-Columbia
Research and development of a media plan using integrated communications approach and simulation models. Prerequisite: JOUR 202. FS: 06/12/2013. CL: 2020.
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JOUR 428: Super Bowl Commercials
3.00 Credits
University of South Carolina-Columbia
An exploration of how Super Bowl commercials reflect and influence our society. Topics include the way different groups are portrayed, the strategy behind the commercials, and how creative tactics have evolved. FS: 06/12/2013. CL: 2020.
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JOUR 436: Public Relations Writing
3.00 Credits
University of South Carolina-Columbia
Special areas of writing for public relations. Prerequisite: JOUR 201 and JOUR 291. FS: 12/02/2020. CL: 2020.
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JOUR 436 - Public Relations Writing
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JOUR 437: Adv Public Relations Writing
3.00 Credits
University of South Carolina-Columbia
An applied writing skills laboratory that will review and create advanced types of public relations writing and study applicable theory, models and research methods. Prerequisite: JOUR 101, JOUR 201, JOUR 291 and JOUR 436. FS: 06/12/2013. CL: 2020.
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JOUR 438: Media Relations
3.00 Credits
University of South Carolina-Columbia
Planning and writing skills to effectively execute media relations, including how to research reporters and outlets, build a media relations plan, create messaging platforms, identify and prepare spokespeople, manage crisis communications and employ social media. Prerequisite: JOUR 436. FS: 04/04/2018. CL: 2020.
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JOUR 440: Leadership & Internal Rel Mgmt
3.00 Credits
University of South Carolina-Columbia
Leadership and communication inside an organization as a component of public relations management; strategy, change management, ethics, employees from executive to labor, and organizational theory applied to engage internal stakeholders. Prerequisite: C or better in JOUR 201. FS: 02/07/2018. CL: 2020.
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JOUR 443: Sports Announcing
3.00 Credits
University of South Carolina-Columbia
This course is designed to introduce students to various aspects of live sports broadcasting. Students will learn skills and techniques that will prepare them to perform live on-air duties including game play-by-play and color analyst. Prerequisite: C or better in JOUR 291. FS: 06/03/2020.
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