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Course Criteria
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3.00 Credits
Aimed at the beginning art student, this course allows the discovery of line, form, structure, placement, and value. These processes help the student translate observed reality with all its variety and three dimensional substance on a two dimensional surface
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3.00 Credits
The further development of drawing skills learned in Drawing I and the application of this knowledge through a variety of projects. This course will emphasize the conceptualization processes from generating the idea to the tangible communication of the individual's concept. Projects will be more extensive in nature than in Drawing I.
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3.00 Credits
This course consists of lectures and critiques on color theory and design concepts and applications. Class assignments emphasize creative problem solving techniques within specific limitations and specifications. Hue, value and chroma, the use of transparent and opaque color effects, textures, etc., are explored in relationship to design
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3.00 Credits
This course will be taught in the classical sense; students will be expected to reproduce in clay, exact copies of eyes, nose, mouth, ears, hands and feet. This work will then be directly applied to sculpting the human form as a whole.
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3.00 Credits
In Life Drawing the student studies proportion, balance, and the interpretation of gesture, line and value of the human figure in various poses. The student learns anatomy from schematic drawings, by copying old masters drawings and by lectures on bone and muscle given by the instructor.
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3.00 Credits
Basic Black & White Photography is an entry level course designed to enable the student to become aware of the fundamentals of film photography. Exposure to cameras, lenses, enlarging equipment, and light-sensitive emulsions provide a practical hands on approach that will allow the student to enjoy and apply the technical aspects of photography with his / her personal creative instincts. Access to a manually adjustable 35mm film camera is required.
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3.00 Credits
This course is an introduction to the fundamentals of painting. Students will learn the basics of color theory, color mixing and paint application on a variety of surfaces, as well as materials, techniques and studio practices.
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3.00 Credits
In this course students will learn what is involved with building a corporate identity. Students will learn how to understand the needs of the client and develop professional company logos and collateral pieces, based on marketing research and incorporate them into several different media outlets. Students will be exposed to both limited and unlimited budgets, and understand what it takes to build a company and the products or services it offers. Overall focus of this course will be on visual design through the use of computer related applications.
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3.00 Credits
This course is an introduction into the world of art direction. The student will work with designated clients to understand their needs and develop professional works of art that will solve the clients problems. The student will learn how to give direction, as well as be able to take constructive direction. Upon completion of this course the student will be able to work with creative directors, graphic designers, copywriters, marketing managers, and photographers in order to produce innovative concepts and layouts.
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3.00 Credits
In this course students will learn what is involved in promoting a corporate identity on-line through advertising and promotion. Students will learn how to increase the visibility of a website through the use of on-line marketing techniques such as search engine submission, press releases, banner advertising, e-mail marketing, reciprocal links and guerilla marketing. The overall focus of the course will be the development of a successful on-line advertising model.
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