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Course Criteria
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3.00 Credits
This course is a capstone of your experiences in science courses. The course is designed to prepare the student for higher level courses upon transfer which require research project skills.
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3.00 Credits
This course will provide the business student with a solid foundation that they need to succeed in today's competitive business world. It will include the following topics: The Business Environment, including global business; Business Trends, including forming a business and franchises; Management; Human Resources, including motivating and satisfying employees; Marketing; Business Strategy, including accounting and decision making, and e-business; and Finance.
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3.00 Credits
Designed for students who plan to major in a business areas, this course stresses comprehension of mathematical concepts used in business; percentage as applied to markup and markdown, trade and cash discounts, interest calculations, commission sales, installment buying, payroll and compound interest.
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3.00 Credits
Topics include simple interest, bank discount and rediscount, compound interest; stocks, bonds, insurance and annuities; depreciation, amortization and sinking funds; approximate computation and capital budgeting.
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3.00 Credits
The scope and significance of marketing; the markets for consumer and industrial goods; the wholesaling and retailing of consumer goods; the marketing of agricultural and industrial goods and the marketing policies and practices of business firms
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3.00 Credits
A study of the basic principles of successful selling; included are such topics as the place of the salesperson in our competitive economy, developing a sales-winning personality, and the selling cycle from prospecting through closing the sale; emphasis is placed on creative selling and specialty goods; deals with the background information needed by salespeople; analyzes the selling process and the relationship existing between the business firm and the salesperson.
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3.00 Credits
The fundamentals of international business. Topics range from international organizations through the uncontrollable forces influencing management of international business. The tools of management and strategies designed to increase the knowledge of new global markets are examined in detail. World finance, accounting, logistics, are placed in the proper perspective. Same course as INB 102 and BUS 181; duplicate credit not possible
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3.00 Credits
Developing skill in clear, persuasive writing; style and correct work is supplemented by practical exercise in composing credit, collection, adjustment, inquiry and sales letters; students prepare job applications and a brief report.
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3.00 Credits
This course will describe and define professional customer skills: what customer service is and what it isn't; and the rational for improving service. Three areas of customer service will be examined in detail - decision making service (helping people decide), problem-solving service, and time-of-purchase service. As the economy continues to become more and more service oriented, professional customer service skills are becoming more valuable to employers. In many business settings, good customer service skills are basic skills necesssary for em173ployment as well as for advancement within that company.
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3.00 Credits
This course will introduce the student to an emerging area of marketing practice, digital marketing. The student will gain an understanding of how website design can drive website traffic, and how web analytics can be used to measure website performance. The significance of search engine optimization and search engine marketing will be addressed. Email marketing and various methods of online advertising, including social media advertising, will be covered. Finally, students will gain an understanding of online reputation management and tactics to improve a company's reputation.
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