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Course Criteria
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3.00 Credits
This course is a capstone of your experiences in science courses. The course is designed to prepare the student for higher level courses upon transfer which require research project skills.
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3.00 Credits
This course will provide the business student with a solid foundation that they need to succeed in today's competitive business world. It will include the following topics: The Business Environment, including global business; Business Trends, including forming a business and franchises; Management; Human Resources, including motivating and satisfying employees; Marketing; Business Strategy, including accounting and decision making, and e-business; and Finance.
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3.00 Credits
Topics include simple interest, bank discount and rediscount, compound interest; stocks, bonds, insurance and annuities; depreciation, amortization and sinking funds; approximate computation and capital budgeting.
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3.00 Credits
This course will explore various frameworks for understanding the entrepreneurial process with a particular emphasis on developing a robust business plan. Students will learn to synthesize information about the entrepreneurial mindset, market analysis, legal considerations, financial planning, and resource management into a comprehensive business plan.
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3.00 Credits
The scope and significance of marketing; the markets for consumer and industrial goods; the wholesaling and retailing of consumer goods; the marketing of agricultural and industrial goods and the marketing policies and practices of business firms
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3.00 Credits
A study of the basic principles of successful selling; included are such topics as the place of the salesperson in our competitive economy, developing a sales-winning personality, and the selling cycle from prospecting through closing the sale; emphasis is placed on creative selling and specialty goods; deals with the background information needed by salespeople; analyzes the selling process and the relationship existing between the business firm and the salesperson.
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3.00 Credits
The fundamentals of international business. Topics range from international organizations through the uncontrollable forces influencing management of international business. The tools of management and strategies designed to increase the knowledge of new global markets are examined in detail. World finance, accounting, logistics, are placed in the proper perspective. Same course as INB 102 and BUS 181; duplicate credit not possible
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3.00 Credits
Developing skill in clear, persuasive writing; style and correct work is supplemented by practical exercise in composing credit, collection, adjustment, inquiry and sales letters; students prepare job applications and a brief report.
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3.00 Credits
This course will introduce the student to an emerging area of marketing practice, digital marketing. The student will gain an understanding of how website design can drive website traffic, and how web analytics can be used to measure website performance. The significance of search engine optimization and search engine marketing will be addressed. Email marketing and various methods of online advertising, including social media advertising, will be covered. Finally, students will gain an understanding of online reputation management and tactics to improve a company's reputation.
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3.00 Credits
Discussion of the problems involved in efficient handling of personal money matters, taxes, life insurance, investments, borrowing, buying a home, mortgages, savings, annuities, will trusts, budgeting and many other topics.
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