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Course Criteria
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3.00 Credits
A study of basic principles of advertising. Elements of advertising; survey of different departments of advertising work, including copy, art, display, trademarks, media, and knowledge of graphics and layout. Analysis of current advertisements. Advertising as a social force. Creating ads using the latest computer software.
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4.00 Credits
Surveys of production of a wide variety of radio programs, including news, sports, drama, panels, etc. and the technical operations required for such programs - music, and sound effects, scripting, control room and studio equipment.
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4.00 Credits
This course is designed to train students in the contemporary skills of reporting, shooting, editing, producing and posting a great story to various forms of multimedia. Basic journalistic skills are stressed including, research & interview techniques, information gathering and news writing. The course includes the instruction, hands-on training and independent learning exercises required to prepare the student to function effectively in a fast-paced, multimedia environment. All types of presentation structures will be stressed including hard and soft news packages, feature material, investigative reporting and human interest stories.
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3.00 Credits
Examination of management principles and organizational structure of broadcast, non-broadcast and media facilities, and their application to policy issues, operations, and program content. Includes an overview of federal, state and local laws, and policies of regulatory and non-regulatory agencies which affect broadcast content and system ownership.
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3.00 Credits
Further advances the student's knowledge of radio/recording procedures, and provides information on skills required for the production of more complex audio programs. While the basic applications of radio production were discussed in COM 201, in this advanced course, the student will continue to the next step in the application of learned radio production techniques. Includes lab work in an on-air production capacity on the College146s radio station, WSFX-FM.
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6.00 Credits
A six-credit course in which the student will participate in a supervised on-the-job observation and work experience in a local media facility. Eligibility will be based on the student's departmental grade point average. Assignment will be made following evaluation of the student's grades, prior experience, and career objectives. Students will meet periodically with faculty members, will keep a running anecdotal history of his/her experience, along with a term paper placing those experiences in perspective.
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6.00 Credits
An individual workshop involving a defined project area, to be determined by consultation with the instructor. Special Project workshop may be selected in lieu of an internship, or assigned to the student who may be ineligible for a professional internship. Topic will be selected following evaluation of the student's grades, prior experience and career objectives.
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3.00 Credits
This course may be selected as an elective for students who choose a professional internship, rather than the 6-credit special projects experience. The 3-credit hour elective focuses on an individual workshop involving a defined project area, but smaller in scope than the 6-credit workshop
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3.00 Credits
The purpose of this course is to establish a solid knowledge base in video production as it applies to manipulation and creation of graphic images. The course will introduce the student to computer software and hardware that will enable them to produce professional graphics for video programs and multi-media presentations.
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3.00 Credits
This course explores the importance of user-centric focused interface elements, intuitive layouts and immersive content presentation through strong UI/UX design. Students will discover the role that UX (user experience) and UI (user interface) designers play in game development and learn how they work together to create engaging player experiences. Students will be introduced to core concepts and methods for game specific contexts in the areas of UI/UX design. Interactive elements are critical to innovative game design and enhancing the overall player engagement. Students will learn the steps in the design process to provide solutions that solve a variety of real world game design problems.
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