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COM 319: Issues And Arguments
3.00 Credits
La Salle University
3 credits This course introduces students to the principles and practices of argumentation. The course enables students to be both better producers of arguments and more critical consumers of arguments. Prerequisite: COM 150
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COM 319 - Issues And Arguments
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COM 320: Communication And Culture
3.00 Credits
La Salle University
3 credits The purpose of this course is to provide students with the theoretical tools necessary to understand the reciprocal link between communication and culture: how communication practices create, reflect, and maintain cultures, as well as how culture influences communication practices. Focus will be on intercultural, cross-cultural, and interethnic communication.
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COM 320 - Communication And Culture
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COM 337: Advertising Copywriting
3.00 Credits
La Salle University
3 credits This course provides experience with writing for advertising. Students will explore the theoretical and research basis for communication and will examine the role of both strategy and creativity in the development and implementation of communication campaigns. Students will write for print, broadcast, and other media.
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COM 337 - Advertising Copywriting
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COM 350,450: Cooperative Education
3.00 Credits
La Salle University
3 credits Normally full-time, paid employment in a cooperating firm to provide on-the-job training (part-time positions at least six months in duration may qualify). The course requires meetings with the faculty supervisor, reflection papers, and interaction and evaluation by the site supervisors. Position must be approved by Department Chair. Prerequisite: junior or senior status, 2.75 G.P.A.
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COM 350,450 - Cooperative Education
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COM 357: Public Relations Writing
3.00 Credits
La Salle University
3 credits Writing is one of the top-rated skills for public relations professionals, and this course introduces students to the principles of planning and pre-writing as the basis for successful writing efforts. Students will learn how to produce press releases, backgrounders, brochures, newsletter articles, public service announcements, and a variety of other pieces.
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COM 357 - Public Relations Writing
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COM 400: Communication Ethics
2.00 Credits
La Salle University
2 credits This course provides students with an overview of ethical standards relevant to social behavior and an in-depth study of contemporary ethical issues facing communicators. Concepts of truth, confidentiality, conflict of interest, social justice, and other issues will be studied from the perspective of several sub-disciplines of communication. NOTE: COM 400 is taken the same semester as COM 401. Corequisites/Prerequisites: COM 401; COM 406, 407, 408, or 415; senior standing.
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COM 400 - Communication Ethics
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COM 401: Communication Portfolio
1.00 Credits
La Salle University
1 credit The portfolio assists students with synthesizing and applying what they have learned in Communication courses to the task of bridging from undergraduate studies to post-graduation. Students will build a portfolio that can be used to demonstrate knowledge and skills. COM 401 is taken the same semester as COM 400. Corequisites/Prerequisites: COM 400; COM 406, 407, 408, or 415; senior standing.
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COM 401 - Communication Portfolio
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COM 403: Film Seminar
3.00 Credits
La Salle University
3 credits In-depth study of film as art and cultural document. Rotating topics include: film history, critical approaches to film, film noir, American comedy, etc. Prerequisite: COM 204.
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COM 403 - Film Seminar
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COM 406: Community Journalism
3.00 Credits
La Salle University
3 credits Community journalism, also known as public journalism or civic journalism, comprises a wide range of practices designed to give news organizations greater insight into the communities they cover. In this course, students will use skills developed throughout the track to create stories about Philadelphia community issues with the goal of producing content for Web-based multimedia (text, audio, video) delivery. Students would assume various responsibilities for the production process, such as editors, reporters, designers, etc. Prerequisites: COM 206, COM 306, and one of: ENG 310, ENG 330, ENG 410, DART 212, or CSD 210
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COM 406 - Community Journalism
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COM 407: Public Relations Management
3.00 Credits
La Salle University
3 credits This course uses a combination of case studies and service-learning to provide students with an in-depth study of public relations theory and practice. In addition to exploring a particular practice area in greater depth, students work with community organizations on public relations projects to apply what they have learned. Prerequisites: COM 207, 316, 357
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COM 407 - Public Relations Management
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