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Course Criteria
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3.00 Credits
An overview of marketing theory and application in the context of the corporate, global and digital environment is studied. Topics include strategic planning, consumer behavior and customer experience design, business consumer marketing, developing and managing product offerings, marketing research and intelligence, advertising, public relations, sales promotions, pricing strategies and developing a marketing plan.
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3.00 Credits
An introductory course in the use of statistics in business. Topics covered include measures of averages and dispersion, probability theory, probability distributions, sampling theory and estimation. Prerequisite: MTH 136
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3.00 Credits
An overview of marketing theory in the context of the corporate environment and consumer behavior. Topics include marketing strategy, opportunities, consumer behavior, segmentation, marketing mix, and the external and internal influences on the consumer including the effects of demographics and social and psychological variables on buyer behavior. (5 weeks) (School of Graduate & Professional Studies only). Prerequisite: BAS 100 for School of Graduate & Professional Studies students.
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3.00 Credits
An overview of the global market and its challenges for the U.S. businessperson. The student will look at the operation of the multinational company, international business activities, agreements between nations and other topics related to participation in global activities. Prerequisite: BUS 101. Or BUS 323 for School of Graduate & Professional Studies.
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3.00 Credits
The student will be introduced to the field of human resource management. This course will examine the many aspects of human resources and how these functions support the goals of the organization. Topics will include recruiting, selection, training and development, compensation and safety. Student requirements will include a research paper and case analysis. Prerequisite: BUS 101; BAS 100 for students in the School of Graduate & Professional Studies
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3.00 Credits
A discussion of the impact of ethics on today's business world with content areas to include business social responsibilities, rights of stakeholders, government interaction and international ethical practices is studied. The student will be expected to analyze cases and to write opinion reports using APA format as a part of the course requirements. Prerequisite: BUS 101
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3.00 Credits
An introduction to the general framework of the law and how the law impacts business operations. The student will examine the basic elements of the law, its historical development, contracts, agency, sale of goods and various forms of business organizations. Student requirements will include case analysis and a review of research in the field. Prerequisite: BAS 100 for School of Graduate & Professional Studies.
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3.00 Credits
This course applies the business case method of learning various business situations that illustrate business strategy development. The evaluation of cases illustrates the causes of business problems, available solutions, and the impact of managerial choices on both the business enterprise and society in general. (5 weeks) (School of Graduate & Professional Studies only). Prerequisite: BUS 230
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1.00 - 3.00 Credits
This course requires an analysis of the managerial processes with emphases on the planning, organizing, directing and control functions used by managers to accomplish the goals of the organization. Related behavioral topics will be included in the discussions. Course requirements will include a research paper and Internet assignments. Prerequisite: BUS 101
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3.00 Credits
A discussion of the impact of ethics on today's business world with content areas to include business social responsibilities, rights of stakeholders, government interaction and international ethical practices is studied. The student will be expected to analyze cases and to write opinion reports using APA format as a part of the course requirements. Prerequisite: BUS 101
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