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Course Criteria
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3.00 Credits
This is a course in public speaking with emphasis on informative, argumentative and persuasive skills along with the sharpening of student's ability to listen and analyze. Prerequisite: ENG101
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3.00 Credits
This course offers basic skills that would be invaluable to the prospective news broadcaster-including camera work, presentations, and editing with a specific focus on journalistic techniques.
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3.00 Credits
People read less today, but they write more and most of their writing happens in their professional lives. Further, many professions require writing that is more than simply hand to keyboard, but includes social media, moving and still images, and distribution via digital networks. In this course, students will analyze what constitutes writing and composition in the digital age and how these practices are employed across professions. The students begin to build their resumes and portfolios in this course.
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3.00 Credits
This course is designed to introduce the fundamentals of mass communication, acquainting students with theories of how the mass media shapes both ourselves as individuals and the world in which we live. It offers an introduction to research methods and the history of the discipline, examine the theories and perspectives that research has generated, and explore important social and ethical questions revolving around media effects. Prerequisite: ENG101
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3.00 Credits
Students receive a broad introduction to the distinct theories and perspectives involving visual communication, while addressing important issues of visual literacy. It spotlights the use of images in marketing and public relations and in news. Prerequisite: ENG101
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3.00 Credits
Extends and reinforces the foundation of communication theory offered in Theories of Mass Communications, while more specifically illuminating journalistic working practices. In a hands-on approach, students learn about journalism while doing journalism. Prerequisite: ENG101
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3.00 Credits
This course gives students a valuable insight into the work of public relations, a profession that works closely with news-workers, and one into which many journalists eventually move. This course covers the development of the public relations industry from its historical beginnings to contemporary application, including the relationship between theory and practice. While reviewing many specific areas of the field including media relations and crisis communication, the course highlights the core of utilizing public opinion and persuasion, as well as the arena of strategic counsel. Prerequisite: ENG101
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3.00 Credits
This course introduces students to practical applications in video, audio, and multimedia technology. Students will examine innovations in new forms of media, information, and communication technology.
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3.00 Credits
This course delivers the basis for a multitude of written public relations materials, respecting the fact that exceptional writing in the industry is the most widely noted and requested skill. The course reviews news-writing style and how they parallel PR writing, grammar, lead writing, and additional fundamentals. Students develop personalized portfolios which include such items as print and electronic news releases, media alerts and advisories, feature stories and public service announcements. Prerequisite: ENG101, COM 204 (COM 204 can be taken simultaneously with special approval).
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3.00 Credits
Photography is an essential mode of digital communication. Through demonstrations and hands-on practice, students in this course will learn the key concepts and tools of image composition and Photoshop. They will create digital pictures and develop a working method within a digital photographic context. Cameras are required for this course.
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