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Course Criteria
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3.00 Credits
The student will take an in-depth look at training and its importance to the organization. Topics in this course include preparing the organization for training, evaluation of various training methods and employee development. The student will be required to complete a research paper, analyze cases and design a training program. Prerequisite: BUS 101.
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3.00 Credits
Risk Management affects the entire organization and is commonly referred to as Enterprise Risk Management (ERM). The focus for healthcare organizations is to reduce risk in all areas with the goals of quality improvement and cost reduction. The student will be introduced to the risk management process, current federal and state legislation, cost and benefits of safety programs in the healthcare setting, strategies for medical error and liability reduction, the use of healthcare information technology to reduce risk, current topics in health insurance, and managing risk in integrated healthcare delivery systems. Coursework will include a research paper, case analysis and classroom discussions and presentations. Prerequisite: BUS 101.
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3.00 Credits
Policies and programs concerned with the allocation, utilization, development and maintenance of human resources are presented. A case study approach with emphasis on student research and interaction. Prerequisite: BUS 371. Does not replace BUS 4000.
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3.00 Credits
This course examines the systematic study of behavior and attitudes in organizations. The question of why people in organizations feel and behave as they do is examined through the study of motivation, communications, personality, leadership and group dynamics. Prerequisite: BUS 101, 301.
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1.00 Credits
This course is an independent research paper, which reviews current events in business. Permission of the Dean of the School is required.
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3.00 Credits
Using a business simulation/case approach, this course is a study of management policy as an integrative force to all other functions of businesses; i.e., ,marketing, manufacturing, finance, personnel. The course represents an insight into the strategies behind corporate policies. Prerequisites: BUS301, 304, 306, 310.
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4.00 Credits
Using a business simulation/case approach, and by integrating learning team experiences with classroom theory this course is a study of management policy as an integrative force to all other functions of businesses; i.e., marketing, manufacturing, finance, personnel. The course represents an insight into the strategies behind corporate policies. (7 weeks) (Graduate & Professional Studies Only) Prerequisites: BUS 301, 304, 306, 310, 323, 341
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3.00 Credits
This course develops a comprehensive overview of marketing strategy. Management decision-making in all areas of marketing is addressed. Strategic planning and implementation in segmentation, product, distribution, promotion and pricing will be included. Prerequisites: BUS 207 and any 300 level marketing course or BUS 323 for School of Graduate & Professional Studies.
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3.00 Credits
Research techniques/methods on the collection and analysis of data used as a basis for market identification, product planning, consumer behavior, pricing policy, and sales strategy are studied. Students will learn and use Google Analytics to learn marketing metrics and how the data gained through online research can be used in the marketing management of an online business enterprise. Prerequisites: BUS 101, 207
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3.00 Credits
This course presents theories and applications necessary to develop and manage online digital strategies. Topics include an introduction to e-marketing strategies, e-mail marketing, online advertising, affiliate Marketing, search engine marketing, search engine optimization, social media strategies, crowd sourcing, viral marketing, online reputation management, web public relations, web site design and development theories, web analytics and conversion optimization, mobile marketing strategies and customer experience management. Prerequisites: BUS 207
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