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BUS 351: Sport Marketing
3.00 Credits
Gwynedd Mercy University
This course provides the student with basic knowledge and understanding of sport marketing and promotions for the educational, recreational and professional sport. The components of the course include developing products, sponsorships, special events, fund raising, public relations, promotions and utilizing radio and television networks. Prerequisite: BUS 207.
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BUS 352: Sport Business and Finance
3.00 Credits
Gwynedd Mercy University
This course is designed to prepare the prospective sport manager with an overview of the major financial issues facing the sport industry. An analysis of the following areas will be undertaken: sources of revenue for sports organizations, a comparison of public and private sector funding in sports and investment of public resources into private sporting facilities. Prerequisites: BUS 310, 350.
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BUS 352 - Sport Business and Finance
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BUS 353: Sport Law
3.00 Credits
Gwynedd Mercy University
This application of legal principles is considered in relation to professional and amateur sports. Emphasis is placed on tort liabilities and the regulation of sport in a variety of settings. The governance structure of professional and amateur sports organizations will also be discussed. Prerequisite: BUS 230.
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BUS 354: Athletics Administration
3.00 Credits
Gwynedd Mercy University
This course is designed to introduce the student to the management issues faced by administrators within collegiate and high school athletics departments. Students will develop an understanding of issues such as governance, scheduling, NCAA and conference compliance, gender equity and Title IX, conference membership issues, departmental structure, organizational goals in athletics, legal issues and operating procedures. Prerequisite: BUS 350.
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BUS 354 - Athletics Administration
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BUS 355: Facility Management
3.00 Credits
Gwynedd Mercy University
This course investigates the functions of sport managers in the design, operation and financing of sport facilities. Students will examine the issues pertaining to management of public and private arenas, stadiums and multipurpose facilities. Management of temporary facilites for special events will also be considered. Prerequisite: BUS 301
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BUS 371: Principles of Human Resource Management
3.00 Credits
Gwynedd Mercy University
The student will be introduced to the field of human resource management. This course will examine the many aspects of human resources and how these functions support the goals of the organization. Topics will include recruiting, selection, training and development, compensation and safety. Student requirements will include a research paper and case analysis. Prerequisite: BUS 101; BAS 100 for students in the School of Graduate & Professional Studies
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BUS 373: Labor and Industrial Relations
3.00 Credits
Gwynedd Mercy University
This course includes topics such as collective bargaining, union and management negotiating strategies, the grievance process and a consideration of public sector bargaining. The student will be expected to complete a research paper and to review different types of grievances as a part of their coursework.
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BUS 374: Employment Law
3.00 Credits
Gwynedd Mercy University
A survey course introducing the laws that impact the employee-employer relationship. The student will analyze how the law affects areas such as hiring, compensation and safety as well as the laws governing discrimination. A Pennsylvania application will be included where appropriate. The student will be evaluated on the basis of examinations, case analysis, legal research and Internet use. Prerequisite: BUS 301.
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BUS 374 - Employment Law
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BUS 375: Risk Management
3.00 Credits
Gwynedd Mercy University
The use of risk management techniques as tools to improve the efficiency and effectiveness of the organization are studied. The student will be introduced to the risk management process, various non-insurance activities to control risks in the workplace, safety in the workplace and current issues facing the businessperson. Coursework will include a research paper, case analysis and classroom discussions. Prerequisite: BUS 301.
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BUS 376: Employee Benefits
3.00 Credits
Gwynedd Mercy University
This course will include consideration of the history of benefits, health insurance and its issues, other benefit options, administration and evaluation of employee benefit plans. The student will be expected to complete a research paper, perform case analysis and participate in classroom discussions. Prerequisite: BUS 301.
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